Today we’d like to introduce you to Tracey “Trey” Wilson
Hi Trey, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My journey began with a passion for graphic and web design and a deep appreciation for the power of visual storytelling. This insight started for me over 15 years ago when I was in church and my task was to prepare the church programs. That small task led to me loving the whole aspect of design and print. This desire led to me being a person that loved to create flyers for mainly family members and friends. That all started 15 years ago and that passion is still within me and has never left. Early on, I knew I wanted to do more than just create beautiful designs—I wanted to create designs that were eye catching and story telling. This led me to launch Branding Studio314, where I offer a range of creative services, from graphic and web design, to custom t-shirt designs to AI model curation for beauty brands. I recently added the service obituary design!
The path toward obituary design came from recognizing a unique need within the community—families wanted personalized, beautiful tributes for their loved ones, and I saw an opportunity to use my skills in a way that really made a difference. I started offering obituary design services that moved away from the traditional templates and allowed families to celebrate their loved ones’ lives in creative, non-traditional ways.
The journey so far has been incredibly fulfilling. It’s amazing to see how design can transform something so personal into a work of art.
We all face challenges, but looking back would you describe it as a relatively smooth road?
The road for Branding Studio314 has certainly had its ups and downs. Starting a graphic design business, especially one that spans a range of services, wasn’t always easy. One of the biggest challenges was standing out in a competitive market. Graphic design is a saturated field, so finding my niche and making sure Branding Studio314 had a unique voice and style took time and effort. I had to learn how to market my services effectively and ensure that potential clients understood the value I brought to the table.
When I ventured into obituary design, the emotional aspect added another layer of complexity. It’s challenging to manage tight deadlines while being sensitive to the grief families are experiencing. I needed to create designs that not only looked beautiful but also honored the memories of loved ones in a meaningful way. This required a balance of creativity, empathy, and precision, which took time to perfect.
Another struggle was expanding my offerings while maintaining consistency in quality. Whether it was designing custom AI models for beauty brands or launching my Shopify store for obituary designers, each new service brought new learning curves. Managing everything, from design to customer service, without losing focus on the core of my business, was a challenge in itself.
Despite these obstacles, I’ve grown both personally and professionally. Each struggle has taught me valuable lessons that have ultimately made Branding Studio314 stronger and more versatile.
Can you tell our readers more about what you do and what you think sets you apart from others?
At Branding Studio314, graphic and web design are two core pillars of my business, each serving to enhance the visual identity and communication strategies of my clients. Obituary Design: This is a significant aspect of my work. I create personalized obituary booklets that tell a loved one’s story through a blend of text and imagery. Each design is unique, reflecting the individual’s personality, life achievements, and the essence of their journey. I focus on providing families with beautiful, meaningful tributes that they can cherish.
Custom T-Shirt Design: I offer a service where I create custom designs for t-shirts, often centered around themes of remembrance, celebration, or personal expression. These designs can be tailored for memorial events, family reunions, or personal milestones, allowing individuals to wear their memories proudly.
AI Model Curations: I provide custom AI model curations for beauty brands, creating stunning visual content that showcases products in an innovative way. This service leverages cutting-edge technology to produce high-quality images that resonate with target audiences.
Promotional Materials: I design various marketing materials, including brochures, flyers, and business cards, that help businesses effectively communicate their brand message and engage with their audience.
Web Design
Canva /wix/shopify Websites: I specialize in creating visually appealing, user-friendly websites . These websites are designed to reflect the client’s brand identity and are optimized for ease of navigation. I focus on ensuring that the websites are not only aesthetically pleasing but also functional, providing a seamless user experience.
E-Commerce Solutions: I help businesses set up Shopify stores, ensuring they have an attractive and effective online presence. This includes designing product pages, optimizing layouts, and creating engaging visuals that enhance the shopping experience.
Brand Identity Development: In addition to web design, I assist clients in developing their overall brand identity, including logo design, color schemes, and typography, ensuring consistency across all digital platforms.
What Sets My Work Apart
Personalization: Every project is tailored to the specific needs and goals of the client. I take the time to understand their vision and deliver designs that align with their brand and story.
Empathy and Sensitivity: Especially in obituary design, I approach each project with care and understanding. I know that these designs hold great emotional significance for families, so I strive to create work that resonates deeply with them.
Innovation: I embrace new technologies, like AI, to push the boundaries of creativity and offer clients unique solutions that set them apart in their respective markets.
Collaboration: I believe in fostering a collaborative environment where clients are involved in the design process. This ensures that the final product truly reflects their vision and expectations.
Overall, my work in graphic and web design is driven by a passion for storytelling and a commitment to excellence. Each project is an opportunity to create something meaningful and impactful, whether it’s a heartfelt tribute or a vibrant brand identity. I am most proud of the collabs and designs I have done for a few reality tv stars, I have designed for Jennifer Williams and Brittish Williams ( no relation) both from the reality tv show Basketball Wives of LA and I have recently completed a project for reality tv star Sunni Minx for the hit reality tv show, Love and marriage Huntsville. Im grateful for my journey in graphic design.
How can people work with you, collaborate with you or support you?
There are several ways people can work with, collaborate with, or support Branding Studio314:
Direct Services – Custom Orders: Individuals and families can reach out for custom obituary designs, memorial t-shirts, or any graphic design needs.
E-Commerce Support: Businesses looking to enhance their online presence can collaborate with me for Shopify store design, Canva websites, or promotional materials that effectively communicate their brand message.
Creative Collaborations: I’m open to collaborating with other artists, designers, or businesses on projects that align with my mission and values. This could include joint design projects, co-hosting workshops, or cross-promotions.
Social Media and Word-of-Mouth Support :Follow and Share: People can support my business by following Branding Studio314 on social media platforms, engaging with my content, and sharing it with their networks. This helps increase visibility and reach potential clients.
Testimonials and Referrals: Positive testimonials and referrals from satisfied clients are invaluable. Sharing experiences and recommending my services to friends, family, or colleagues is a great way to support my work.
By engaging in these various ways, people can work with me, collaborate on meaningful projects, and help support the mission of Branding Studio314— helping businesses to brand effectively and beautifully.
Contact Info:
- Website: https://www.brandingstudio314.co
- Instagram: https://www.instagram.com/brandingstudio314/
- Facebook: https://www.facebook.com/brandingstudio314/
