To Top

Check Out Danielle Dailey’s Story

Today we’d like to introduce you to Danielle Dailey. 

Hi Danielle, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I started customizing clothing from a young age, my mom, sister, and I would paint clothing together and add cute embellishments like jewels and sequins. I grew up with talented and creative women who encouraged me to design outfits in my sketchbooks and to use art to express myself. I started sketching and painting a lot more in college and in law school to cope with the stresses in my life. 

While I was in college and law school, I really wanted to do more with my art and my designs but I didn’t have the finances or time. I was working 3-4 jobs at a time while I was a full-time student. I was the first person on one side of my family to go to a university and the only person in my family to go to law school, so achieving my education goals has always my priority. Once I became an attorney, I finally had the extra time and resources to dedicate to my passion of creating. Over the past couple of years, I have been able to connect to clients, local resources, and creatives to start displaying my work. I now create small-batch custom-painted and embroidered apparel, combining art and fashion together. It’s been such an amazing feeling to see people wear my designs. 

We all face challenges, but looking back would you describe it as a relatively smooth road?
The road has been new and overwhelming to navigate but the amount of support I have received has made it feel exciting. Throughout my journey I have struggled to narrow down exactly what I want to offer and how I want to offer it because I love to create so at first, I wanted to create everything, but over time I have found that I love designing and creating custom apparel. I have struggled with the business and marketing aspect of things but have connected with local resources like Build a Nest to attend classes and seminars on these subjects. Balancing all of the roles that encompass owning a small business can often feel overwhelming, but I have been fortunate to have the support of friends, family, and my community. 

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I create custom-painted and embroidered apparel. A few years ago, I tested out painting a denim jacket and I loved it so much, my jacket became an original work of art. I kept creating these painted jackets for people and added embellishments to match the jackets and their style like rhinestones, sequins, embroidery, and fabric panels. My most popular custom designs are my anime-inspired painted jackets, in which I paint original paintings on denim jackets incorporating popular anime characters. A favorite addition to these jackets are my “rhinestone sleeves” where I hand-sew jewel embellishments on denim jacket sleeves. I’ve recently expanded to hand-embroidered sweaters and tops and am excited to continue introducing new designs. 

I’m most proud of watching how happy these jackets make people. They can express themselves and their interests with them, I’ve even had clients wear their custom jackets in their weddings. It’s a piece of art that they can wear as a statement piece. I take a lot of pride in my work, I listen to my client’s interests for their design and incorporate them, I have thoroughly researched and tested how to protect custom pieces and provide thorough garment care guidelines, and I use quality paints, stones, and materials in every piece. 

If we knew you growing up, how would we have described you?
I feel like I’ve kept a lot of my childhood self in my adult life. Growing up I just wanted to learn as much as I could and to this day, I am still constantly excited by researching and learning. I’m a Latina who grew up in a mixed ethnic background household in Southern California and Arizona, where I was constantly inspired by sparkly and glamorous style of icons like Cher, Selena Quintanilla, Dolly Parton, and Celia Cruz. Growing up my interests were fashion, music – I love playing my saxophone, reading, and cooking with my family. My parents and sister embraced my creativity and pushed me to go for all of my goals, they have always made me feel like I could have everything if I tried hard enough. 


  • Embroidered sweaters range around $50 and up
  • Custom painted jackets start at $150 and up
  • Patches start at $5 and up

Contact Info:

Image Credits
Lance Omar
Mona Sabau

Suggest a Story: VoyageSTL is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in Local Stories