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Check Out Deanna Primm’s Story

Today we’d like to introduce you to Deanna Primm.

Hi Deanna, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I have several businesses that I’m trying to pursue.

The main one I’m working towards right now is my children’s clothing brand “BE THA KETCH” as well as doing hair in a Salon called “THE CLUTCH BARBER AND BEAUTY SALON” which is located on N.Hanley and Page Ave until my location is available. “Be Tha Ketch” came along after a conversation with my 15-year-old daughter. Hearing her speak about how teens are today and how different she is from them.

It opens my mind up to do a clothing brand that symbolizes self-love, encouragement, and self-esteem. Most teens lose themselves before even finding out who they really because they are trying to fit in, when being yourself is Tha Ketch. Now you may have seen “HAIR OF ROYAL QUEENS LLC” on Google or on my social sites like Facebook, or IG. I’ve been pursuing this brand for 3 years.

I will soon be located in the Central West End area. The brand came when I was just sitting and collaborating with my twin sister on what I wanted to do for my hair. I was trying to decide if I wanted to do it or sell it. So I decided to go back to cosmetology school in 2021 at Grabber School of Hair Design. I just graduated from there in March of this year. I was able to meet some awesome people and hair vendors on the journey of my completion.

But, when I say the journey was definitely a hard one, it was. There were so many milestones that kept coming and still are to this day. You just have to keep going and stay prayed up because the enemy is always working. Last but not least , I am want my own assisted living facility. But, that’s later down the line maybe in 3-4 years from now.

I’ve worked with the elderly being their certified nurse assistant and certified medical technician since I was 19 years old. I’ll always have a soft spot for them.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
I am a single mother of two and it definitely was not a smooth journey. My children and I have suffered so much these past 4 years. From friends and family disputes to having to move in with my twin sister because of mental and physical abuse from a past relationship.

Then, it was hard to get a place of my own because I was young at the time and didn’t understand the value of my social security number. I helped a friend out on an apartment for her and her children not knowing it would backfire.

It was just hardships after hardships. The people that did lend a helping hand it weren’t genuine because as soon a disagreement happened it was brought back to light. I just look at all of this as a lesson. My children and I are definitely doing better now today.

Can you tell our readers more about what you do and what you think sets you apart from others?
I am an entrepreneur. I am a hair stylist, and I create and design my own children’s brand.

What I specialize in are braids. I’ve been braiding since I was maybe 9 or 10 years old . The most important thing that I’m proud of is being a mom. What sets me apart from others is my visual creativity and my stylish fashion.

I’m definitely known for doing all types of hair styling and hair coloring.

What does success mean to you?
How I define success is fighting through whatever milestone that may come your way , rather it’s big or small. You should never give up. The journey is never easy.

But I’m going to leave you with this “We all have to go through a little rain to see the rainbow”.

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