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Check Out Diamond Johnson’s Story

Today we’d like to introduce you to Diamond Johnson.

Hi Diamond, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start, maybe you can share some of your backstory with our readers?
Hello, my name is Diamond Johnson. I am from a small town in Mississippi called Cleveland. When I was 11 years old, I always wanted to have my own business. I knew the ways on how to become a businesswoman to buy things from different vendors in order to start a business. I knew if I was to start my own business, I needed money, to spend money, and in order to have money. I had my first daughter at 14 years old in the ninth grade.

After I had her and four years went by, I graduated from high school. I wanted to have my own money, so I started my own lash business, which was called DeeUniqueLashes and sold just lashes. I eventually moved to St Louis in 2020. I switched my lash business to an Online Boutique called DeeUniqueBoutique where I sell lashes, clothes, headbands, hair, and accessories.

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
No, it most definitely has not been a smooth road. I moved to another city with no clientele, and no, I still barely have any. I basically came here in the beginning stage of Covid-Virus. I was out of money for my business because everything that I had towards my business was used for my three daughters and I had to survive on during the pandemic. I stopped selling things because people were not worried about anything but staying safe. Hey, I don’t blame them! Covid really messed up everything with the economy. A lot of people was out of work and I was one of them.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am the CEO of DeeUniqueBoutique. I sell all the unique things for my lovely ladies. I am all about the Fashion & Beauty. What I am known for is being a Mompreneur. I am a mom and an entrepreneur. What I’m proud of is how far I have made since I have been here in Saint Louis on my own with my three daughters. There were times when I was out of jobs because of COVID and lack of help, but I made it happen. What sets me apart from others is that I do NOT give it when things are bad. I keep hustling because I can’t because I have girls looking up to me. I’m their provider, and they are my big supporters.

We’re always looking for the lessons that can be learned in any situation, including tragic ones like the Covid-19 crisis. Are there any lessons you’ve learned that you can share?
Yes, Lessons? SAVE, SAVE, SAVE for the future because anything can happen.


  • Lashes: $10
  • Outside Starter Pack: $30
  • Zodiac necklace: $10
  • Fur & Bling Headbands: $8-$10
  • Hair Prices Vary: $95-445

Contact Info:

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