Today we’d like to introduce you to Iesha Underwood.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My husband and I have always love to entertain. We had annual Christmas Dinners and NYE parties at our home. For our 15 year wedding anniversary, we wanted to celebrate with a huge party and a vow renewal. We searched all over for a nice modern, upscale, and affordable venue. Almost every where we visited, it was either outdated or gave a banquet feel, something we were not looking for. The places we did like were out of state or about 30 miles or more away from us. We didn’t have the anniversary party for other reasons, but I wanted to make sure that people, including us, have a place locally that they go to celebrate those special moments in their lives. Two years later, and after a lot of convincing my husband, we decided to buy a building to turn into an event space. I wanted it to be a multipurpose space that was modern, intimate, and elegant. A place that will bring a touch of class to any occasion.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
After a few months of being open, business was ready to take off, but COVID happened, and forced us to closed the doors. There were periods of time when our city did allow event spaces to reopen, but at a small capacity limitation; no more than 25 people at one time, then later no more than 50 people. When cases would increase the city was required to shut everything down again. I decided to think outside of the box to keep the business afloat. Pre-pandemic, our venue capacity was 99 people. Being that the party sizes were limited, we gave customers the option to rent half of the space for half the price. We are a four family operation (my husband, our two sons, and I) with very little overhead, unlike the larger venues. Looking back, I would say things were far from easy or smooth. We were reminded of the lessons we’ve already learned, the importance of being flexible, adapting to change, and find a way to meet your customers needs while making sure it is safe for everyone.
Can you tell our readers more about what you do and what you think sets you apart from others?
My husband and I own rental property, both commercial and residential. We manage our venue very similar to the way we manage our properties. To me, it doesn’t matter what business you have, I understand that we are in the people business first. Provide people with something they want, then once you have their attention, focus on meeting their needs. Always do more than they expect and give the level of service that you would want for yourself. I understand not all customers, clients, tenants, better yet, people are the same. People are unique with unique needs and we are committed to making sure that our renters, whether it be commercial tenants, residential tenants, or clients renting from the venue are treated like family.
Can you talk to us a bit about happiness and what makes you happy?
Happiness to me is the feeling of joy and satisfaction you have after seeing all of your hardwork and sacrifices pay off. Getting to a point when you start to receive the fruits from your labor. Being a positive example for your community. Making your family and friends proud, but most importantly making yourself proud.
- Our daytime rate (anytime before 4pm) is $125 per hr. for both levels.
- Our evening rate (anytime after 6pm) is $160 per hr. for both levels.
- Email: email@example.com
- Website: https://www.eventsattheu.com/
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