Today we’d like to introduce you to Katie Ferrario.
Hi Katie, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
As a second generation hairstylist, I have been around the industry my whole life. The thought of being a hairstylist, honestly, never crossed my mind as a career choice. I have always had a love for the stage and performance, so my heart led me to pursuing a career in the arts. After obtaining my degrees in Musical Theatre (BFA), Vocal/Choral Music (BA), and Dance- Minor from Lindenwood University, I fulfilled a long-time dream of working in Disney World through an internship in the College Program. As an avid Disney lover, that experience showed me how important it is to have dreams and goals, and that following them sometimes pulls you in a different direction. I realized that I am truly a homebody and moved back home at the completion of my program.
Figuring out my next step was difficult. I fought the idea of beauty school tooth and nail, at first. I knew that I wanted to do makeup for weddings and realized I would be more marketable if I did both hair and makeup. I ended up falling in love with the beauty industry as a whole and love that there is endless potential and opportunities to grow.
I have always had an entrepreneurial mindset, so it wasn’t a surprise that I became my own boss after only 1 year in the industry. I left the salon I was at, opened up my space at Salon Lofts, and never looked back. I pride myself in running a cruelty-free and green salon. Along with teaching classes as an IdHair Educator, I also regularly attend classes to further expand my knowledge on creating the perfect guest experience, great customer service, and sharpen my skills as an artist. I love the personal connection I can make with my clients during every appointment. I specialize in great “lived-in” color because I love the more natural look that allows you more longevity and low maintenance in your color and cut.
Owning my own business allows me the freedom and flexibility to continue to work locally acting in commercials, styling other actors in commercial and print ads, and take on about 30+ weddings a year.
When I’m not working, I spend my days with my husband, Alex, our sweet baby girl, Adelaide, and our two pups, Penne and Scout. My family is my “why”. They are the reason I work so hard to create a career and a schedule that I love, so that we can have the flexibility to create the life we love.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Definitely not been a smooth ride! I have been so blessed to have so much support and guidance, but figuring out the industry all on my own, so early on, was tough. Thank goodness I found my amazing business coach that has changed my whole business model! Now my business is thriving and a well-oiled machine!
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
In doing about 30+ weddings a year for the past 6.5 years, I absolutely specialize in bridal and wedding work. I pride myself in creating a look that is a glorified version of yourself. My goal is to always take the stress away from the bride. Through a thorough booking process, trial, and follow ups, my artists and I are fully prepared for the morning of and can create a smooth and calming morning of glam. Our goal is to allow our guests to relax and enjoy while we do all the work and organization.
How do you think about luck?
I don’t see my path as full of luck, good or bad. I see my journey that has been full of hard work, distinct choices, and learning experiences.
- Website: stylesandartistrybykatie.com
- Instagram: stylesandartistryweddings