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Check Out Matt Vincent’s Story

Today we’d like to introduce you to Matt Vincent.

Hi Matt, we’d love for you to start by introducing yourself.
It’s been an interesting journey so far. Quick highlights to get to the current point.

Track and field scholarship to LSU. Opened first business (bicycle shop) 2005. Closed first business 2008. Started a career in the oil and gas industry. 2008 started competing in strength sports. First season competing in Scottish. Highland games 2009. HG Amateur world champion 2010. HG Amateur world champion 2011. Professional HG world champ 2012. Runner up at HG World’s 2013. Professional HG world champion 2014. Started HVIII BRAND 2014.

Runner up HG World championships 2015-2016. 2017 started having surgery on my right knee to repair damage and a torn ACL. Eight more knee surgeries, 3 years of chronic pain, depression, and divorce. Total knee replacement 2019

I then moved away from Louisiana to STL with intention of a fresh start. It’s been a great city to build our universe in so far.

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?

There were a number of them. Chronic pain was the biggest challenge. Had to submit to the idea that I was never going to get out of that pain. Transitioning in six months from a top-performing athlete in your sport to no longer being able to walk up or downstairs was a hard-hitting reality.

I was scared. What would become of me, my business, and my life without the ability to physically perform? Who am I without this part of me and the love I get from competing? What do I do to manage stress? How do I navigate forward into the unknown?

Getting out of pain was the biggest priority. Without figuring that out, I won’t be able to focus on anything else. This brought me in a lot of different directions to try and find healing. One thing I learned about myself is I will try anything that may help. This is a big helpful lesson that’s come forward out of pain to me.

That pain caused me to hurt those around me. Took a lot of work to dig in and figure out where I wanted to go with my life. I have focused on the things that bring me enthusiasm by creating (anything) that inspires someone to do more with their lives. It gave me a new gratitude for life, my ability to walk pain-free, and if there is any way I can help people out of their own dark I want to try.

There are always struggles in business. The market shifts and there will be ups and downs. I have always reinvested in myself, my ability, and my team’s ability to grow. Keeping our focus on ourselves isn’t easy. But that’s been critical for us to continue to grow through challenging times.

The last two years have provided endless opportunities to problem solve. We have had to get creative with marketing to financial strategies. It’s always something new to figure out or get better at. I love that aspect of my job.

There isn’t an easy way to your dreams. It’s going to be the hardest thing you’ll ever do. Or it damn well should be.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I own my apparel company HVIII Brand Goods. (Pronounced “Hate”) This brand started in 2014 and came out of strength sports. It is my own personal philosophy of using HVIII to eliminate my own bullshit through mindset, movement, and motivation.

I’m the pursuit of my dreams I want to constantly be looking inward at where I can improve. I want to be my best as my dreams will require it from me.

I have a coffee company HABIT COFFEE CO. We started in 2017 and have been selling coffee since. Revelry added k cups to our line. That has been a tricky thing to figure out for a small business.

2014-2017 like many hipsters of my generation got into coffee. Like maybe too much. With Hviii I figured out I can make anything. So I began trying to find a roaster and a bean that would become My favorite coffee to drink. Our original roast is my all-time favorite.

Growing that business has been a total challenge different from an apparel company. So lots of new things to try and learn.

I have a weekly podcast that is now NOT DEAD YET with Matt Vincent. I want to talk to people that are living their lives ragging against the dying of the light. A lot of my personal philosophy came from realizing I am going to die one day no matter what I do. So if the ending is always the same there isn’t any risk. All the freedom is now. Sharing conversations with people who have had a similar awakening inside is my goal. Hearing people realize they are NOT DEAD YET and changing their direction brings me great joy.

Recently I began a mentorship group 1612. This is a more focused community of people that are living this way or want to. People that want to make the most of the time they have on this planet and shy away from constant comfort in exchange for personal growth.

I am focused on whatever I can create to have the biggest impact I can.

What do you think about luck?
Luck is a tricky one. I believe it is when opportunity meets preparation. You have to be ready to sieve the day. Right place at the right time maybe luck. But even then you had to have done something to even be in that room.

I try to always be as ready and able to say yes to opportunities as I can.

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