Today we’d like to introduce you to Aurelia Beye.
Hi Aurelia, so excited to have you with us today. What can you tell us about your story?
My story began with a connection that I had with the Magnolia tree in my childhood yard. Very few days would go by in which I was not swinging from its branches. In the Spring, my Magnolia would bloom the most gorgeous flowers with a delicate, but complex aroma. I spent hours trying to capture this aroma and this is truly when my tinkering began. In addition, my mom did bookkeeping for the president of the National Association of Aromatherapy. After work, she would bring home a variety of essential oils and I loved learning about each one. I have been learning about them and blending them ever since.
In my adult years, I used my background in the visual arts as inspiration for creating my own aromatic creations. At first, it was purely for fun. I wanted to paint portraits, but with smell instead of paint. That is when my first mist was created and received exciting praise from my friends and family. It was with their support and excitement that I got the courage to take this further and Aurelia Aromatica was born.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Yes, there have been many struggles along the way from figuring out taxes, to feeling brave enough to make the first couple of sales. Yet, the consistent struggle for me is making sure that my business is serving my community and customer base to the fullest, while also finding ethical and sustainable ingredients to use in my aromatic products. This is done by keeping a critical eye on my supply chain, doing my best to ensure that not only are my ingredients pure, but ethical and sustainable. Also, by constantly questioning whether my work is having a positive enough impact on the lives of others. This is at the core of who I am as a human being and comes along with struggles of striking a balance between all that I am trying to serve.
Another challenge is maintaining a healthy work-life balance. As a business owner, it is easy to become consumed with the business needs and lose track of living. During Covid, I had time to take a step back from my business and redefine the boundaries between professional and personal. This was necessary and I have yet to master the balance.
Thanks – so what else should our readers know about Aurelia Aromatica?
As mentioned earlier, Aurelia Aromatica was born out of a love for aromatics. Our focus is on the creation of natural aromatic products that bring confidence and healing to the wearer. It is a joy to watch a person experience one of our mists for the first time and witness their memories or emotions be brought to life. This is the overlooked magic of aroma.
All of our products are created by intermixing my knowledge of natural perfumery and aromatherapy. Each mist or natural perfume has a story and intention for how it came to be created that resonates with its wearer. Each mist/perfume is handmade using a balance of ancient/modern/natural perfumery/aromatherapy techniques. Each step of the process is given care.
Is there any advice you’d like to share with our readers who might just be starting out?
Keep stepping one foot in front of the other and do not compromise your values or uniqueness.
- Email: email@example.com
- Website: www.aureliaaromatica.com
- Instagram: aureliaaromatica
Sarah Harvey Photo & Film