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Community Highlights: Meet Briona Boyd of Blackkjewel’s Bag

Today we’d like to introduce you to Briona Boyd.

Hi Briona, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
Since birth, I was always fresh from head to toe. I’ve always been that girl, who loves being trendy and wearing the latest styles. No matter how I wanted to express myself for the day, it was always in me to be the most stylish.

It was a scary feeling when the pandemic came. To be face to face, with the possibility of being laid off, was an uneasy feeling for me since at the time it was my only source of income. I truly believe God has a way of making us uncomfortable so that we may get to a point where we are comfortable. I am a firm believer that God places us in certain predicaments to improve ourselves. That feeling alone pushed me to create a business, but I questioned to myself, what kind?

My friends and family know me as a jack of all trades. I’m excellent at everything I do so narrowing down what I wanted to pursue was a bit difficult for me, in the beginning. However, I’ve always had a love for fashion and style. Receiving compliments and questions on where my pieces were from pushed me to launch my own luxury boutique, Blackkjewel’s Bag! Anytime someone would make a statement or ask about a piece of clothing I would be wearing I always mentioned where that particular clothing was from, giving that said brand free promotion. Then, it suddenly clicked that it was my time to confidently say this piece of clothing is from my own luxury boutique, Blackkjewel’s Bag!

In the summer of 2020, I began to work on Blackkjewel’s Bag. It was important to me to use my own funds, I started off with a budget just shy of $1,200, from my savings. One of the benefits of starting a business in Missouri is the low costs of startup. After buying inventory and the necessities I needed to launch my business. I was able to afford 11 pieces of clothing, and I released them all on August 25, 2020. Believe it or not, I did not model my pieces prior to launch day. I started off by showcasing my pieces on a full body mannequin with a gray stone backdrop. I already had a nice camera, so the quality of my photos was immaculate, this helped me cut the costs of hiring a photographer at the time. The girls and guys clearly loved it, as I was able to complete my goal which was to make half of what I spent, within a week I was able to surpass that! In less than a month, I made back my full investment plus more, to begin the era of growth within Blackkjewel’s Bag.

At the beginning year of 2021, I knew I didn’t want to just sell clothes I also wanted to create an aesthetic for my luxury brand, and I wanted to expand it further. I invested in my luxury brand and took a couple of brand and boutique courses held by successful boutique owners, which helped me understand and establish things such as my brand identity and more. I also hired a professional photographer to take my photos, and I brought on 2 models as well. It is true when they say you have to invest in yourself or your brand to see the outcome you truly desire.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I wish the path I took to get here was smooth, it definitely has shaped me and defined my character. Owning a business is not easy! Especially, when you have other factors weighing in on your life. In January of 2021, I lost someone very special to me, my grandmother, to stage IV pancreatic cancer. I temporarily closed my website doors for a week and a half to grieve, even though that wasn’t enough time to mourn. While on bereavement leave I continued to work behind the scenes on my business. I bought a new backdrop, camera light, and inventory. I made sure I improved my business every day, doing what I could when I could.

Not only was I working full-time on my business, but I also had a full-time job and I was a full-time student, pursuing a degree in Aviation Maintenance. I would go to class 7:00 am – 3:20 pm every weekday, then straight to work right after class. I did this for a year and a half straight. This quickly became exhausting, especially when I was in a major car accident that totaled my car. This hindered me significantly since I couldn’t move around as I wanted and how I use to. I took it as a sign from God that I needed to slow down and enjoy what was in front of me. However, I never gave up, and I continued to persevere. Once I start something, it is my goal to finish the job when my name is attached to it.

Of course, I faced slow days, here and there. The main thing for me was not to give up, to apply what I continually learn, execute, and have faith in God and myself. All that I have been through makes me appreciate things at a deeper level. I’ve proven I can overcome anything thrown my way, I never allow myself to succumb to my problems, and I never will because I keep God close.

We all have different paths to take, some roads are smoother than others. Remember, God places us in the place we need to be to receive what he wants to give us. Don’t rush the process, and don’t compare yourself to others. Our peers and competition are there to inspire and motivate you, and that definitely should be said if it’s true. You never know, one day they may be open to mentor you or provide some much needed advice and/or recommendations.

Appreciate you sharing that. What should we know about Blackkjewel’s Bag?
Blackkjewel’s Bag is a women’s luxury clothing boutique. We offer luxe quality clothing, to coincide with a classy and graceful aesthetic. Blackkjewel’s Bag is a place where you can find classy, luxe and ready-to-wear travel styles all in one! I love flowy dresses, jumpsuits, sets, statement pieces, and etc. If you’ve ever shopped with me, I want to say thank you from the bottom of my heart! If you have not, then you should know every piece is hand gift wrapped, in our premium quality paper and tied with a gold ribbon bow. This standard alone really sets Blackkjewel’s Bag apart from other boutiques. Everything regarding my brand screams luxury. From the quality pieces to our shipping standards and excellent customer service. Whenever you want to experience this side of luxe use code VOYAGESTL to receive a special discount at checkout. I’d love to make you look great while feeling confident about yourself!

We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
Entrepreneurship runs in my family! As a kid my father would take my sister and me with him to make stops selling clothes and shoes throughout his neighborhood, he was very successful at it as well. That first-hand experience gave me a close-up of how to hustle. I’ve even received a couple of helpful tips along the way that has stuck with my brand to this day.

Many people don’t know, but I rebranded Blackkjewel’s Bag in less than a year. I went from selling all types of clothing to creating a luxury lifestyle, focused primarily on style and travel. What sets the redefined Blackkjewel’s Bag from the old, is the classy and graceful demeanor of my clothing. No matter the occasion, or what you wear you will pull off any look, and feel confident while doing so.

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Image Credits:

Monarch Studios Elevated Eyez Visuals

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