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Community Highlights: Meet Camikka Fox of McKenna Blue

Today we’d like to introduce you to Camikka Fox. 

Hi Camikka, thanks for joining us today. We’d love for you to start by introducing yourself.
My business, I’m sure like many others was started out of or due to the pandemic. Being forced to work from home changed a lot of our lifestyles. I went from working in the office and hitting the gym, to zoom meetings and zoom workouts just like that. With this my attire changed, the need for more comfortable versatile clothing came. I am a Minister’s wife, and a mom of two elementary-aged children which means I have always led a very busy lifestyle, but something about the pandemic shifted the way I dressed. With this, I hit the internet and social media looking for new clothing. Clothing that would allow me to work in the day, log into a meeting, when necessary, but also run errands, and complete a workout without having to change. As you can imagine my search results were huge, I found site after site and profile after profile of athletic attire, but most of it didn’t speak to me nor did a lot of it represent most of the women I know and see in the gym. So, the thought came to mind, how about I start my own business! That is how McKenna Blue was born. 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
The road has not been smooth. Of course, I knew nothing about starting or running a business. Sure, I worked retail and in service industries for many years at the beginning of my career but that is not the same as doing it on your own. So, I did what comes naturally in this day and age, I went to YouTube and watched video after video for months. I decided at the beginning of this journey it would be more profitable for me to source clothing through wholesalers than to create my own through manufacturers and let me tell you both can be very overwhelming. I opened my site to the world (or so I thought) in July of 2021, and while I gained the support of family and friends, my reach didn’t extend further than that. In addition to sourcing clothing and finding my audience I struggled with photography and how to create an amazing Instagram feed. Taking your own images can be a bit challenging. I decided to take a pause at the end of the year to gain a better understanding and to reposition myself so I could find my audience. For the past three months, I have been doing more research and trying to get a better understanding of what McKenna Blue is and who McKenna Blue is for. 

We’ve been impressed with McKenna Blue, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
McKenna Blue is a home-run e-commerce business that sells athleisure wear for busy moms and women. We want you to know that athleisure wear is the new everyday wear! Gone are the days of boring workout-only clothing. Women are busy, we have things to do, places to go, and changing clothes isn’t always an option. 

I am proud that I could create a brand to help take the stress out of women’s everyday lives. There’s a lot that can happen in the course of the day and getting dressed shouldn’t be a worry, it should be easy and fun. 

Coming soon are new, sporty, and chic styles that can be worn everywhere! Comfortable styles that are sure to make you feel confident and won’t break the bank! We’ve got you covered whether you’re in the office, going to brunch, the gym, or after-school activities with your children. 

Get on our email list to stay updated on our progress and launch date! 

Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
I definitely have to shout out my husband, son, and my daughter whom the business is named after, and then there is my mom and sister they are my top two customers lol. My dad is also my biggest cheerleader, he always asks how the business is going and when I want to give up, he always tells me not to, give it time, and keep going. There are also some online courses that have definitely helped me determine who my business is for and how to position myself online. The two biggest are The Boutique Academy and Fashion Brain Academy. 

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Image Credits

Camikka Fox

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1 Comment

  1. Corynn Williams

    May 4, 2022 at 5:25 pm

    Love this! So proud that you are pursuing your goal.May God bless you & continue to give you strength to continue your journey.Proud Momma❤💛

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