Today we’d like to introduce you to Chris Riordan.
Hi Chris, we’d love for you to start by introducing yourself.
After College, I started to work for my father at his insurance broker business. After 1 year and our fair share of arguments, I decided to stop convincing him of my vision for the future of the business and started my own Insurance broker business. It took some time to grow the business, but I knew it would pay off. All I had to do was believe in myself and set goals and benchmarks to ensure I was heading in the right direction. As the goals continued to be met and I knew I was on the right path, I started to focus on relationships. In business, you can look for a 1-time sale or customer, or you can work to create a customer for life. I decided that my relationships with referral sources, clients, co-workers, and industry representatives would separate me from others. I focused on relationships instead of just sales, which allowed me to work with great people and engage with them. After a few years, as the business grew, I realized I couldn’t do everything anymore and needed a team. We built a culture around the importance of our client interactions and relationship. In an industry like insurance, there are many choices and lots of money being spent to acquire clients. How could we stand out? By taking the time to build relationships with our clients by focusing on the relationship and not the transaction.
Can you talk to us about the challenges and lessons you’ve learned along the way? Would you say it’s been easy or smooth in retrospect?
There were plenty of struggles along the way. It took about 4 years before my income hit a level that would equal typical starting pay for a college graduate. As life stressed my life, I always responded positively and was motivated by the struggle. When I wasn’t sure how I could afford to buy a home, I used it as motivation. When I found out I had a son on the way, the anxiety and worry only motivated me to work harder. When I was freaking out about having a daughter on the way and 2 kids in daycare, it inspired me to continue to work harder and believe more in myself. The best part about being in business for yourself is if you are not where you want to be. All you have to blame is the person looking back at you in the mirror. For some, this is terrifying; for me, it was what I needed. No excuses, my success or failure is on me. If I want a raise, there is no boss to ask for it, and I have to do it. Staying positive and focusing on achieving goals allowed me to get to where I wanted to go.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I own my book of business within Weiss Insurance agency. I specialize in auto, home, and small business insurance. I belong to the agency as a way to have competitive pricing and multiple contracts to best serve our clients. I have a team of 3 working with me to meet our client’s needs and create lasting relationships, making us stand out against the competition.
Are there any apps, books, podcasts, blogs, or other resources you think our readers should check?
I believe in having the strong discipline and positive thinking. Always look to solve the problem and not point fingers to avoid the issue. Books like “Rich dad poor dad” and Extreme Ownership by Jocko Willink. Podcast by Jock, Andy Frisella, and Cameron Hanes. People who believe in accountability, discipline, and hard work. I use all of these tools to make sure my mind and body are strong, and I use that to be a leader of my team. Leadership is significant in any successful organization. I have never asked someone to do something I have already done or would be willing to do.
- Website: stlautohomeinsurance.com