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Conversations with Amara Franklin

Today we’d like to introduce you to Amara Franklin.

Hi Amara, thanks for joining us today. We’d love for you to start by introducing yourself.
My name is Amara Franklin, known as Mara. I began my professional career in customer service, after attending one semester at the community college here in St. Louis. Deep down I knew at the time I was burnt out on school and ultimately my heart desired a passion for something else. I love helping people, whether it makes their day or brings a smile to their face. I always had an eye for fashion, accessories especially. Growing up, I was always told my style was “different”, and as a child, I would get caught playing dress up in my Mom or my Aunt’s jewelry, sunglasses, or purses. Both would be so surprised at how I styled pieces together and at that moment I knew then that I had a passion to express my love for accessorizing, embracing the “different”, and just being me.

In April 2019, I created my brand under a different name, formally known as “Lovely Lady Couture”. The launch of my mobile business did awesome! Beyond my expectations. However, shortly after I was informed my name was not my own. A young lady advised she owns the name, that she has it trademarked. To change my name or she will get her lawyer involved. Totally caught me by surprise! I was devastated though I did research prior it was surely a lesson learned to ensure we cross all T’s and dot all I’s. I was a bit bummed but I knew I shall not let it discourage me.

Needless to say, there were other bumps in the road. But one in particular hit me hard.

On April 24th, 2020, I lost someone near and dear to me. My grandmother was my angel on earth. A very delicate woman. The moment I launched my small business she spoke life into me. She would brag about it. Told EVERYONE, and referred so many customers my way. She was very very proud. So now, yes it’s about my passion but I would be lying if I don’t admit that this is also to pay homage to her. I would have never imagined how, now it means so much more to me than before.

My small business is ran with encouragement and inspiration knowing that my grandmother is still proud, and smiling down from heaven.

With all that being said. I re-invented my brand with the specific goal in mind to inspire those to embrace their imperfections by expressing their self through fashion. Accessories can provide an outlet to express yourself and to be authentically you. I always say, Even the smallest details are duly noticed.

Thanks so much for stopping by and allowing Dainty24-7 the amazing opportunity!

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
It has not been a smooth road but I wouldn’t change anything I’ve endured. Hearing that my brand or name I created was not my own was devastating. I’m big on originality. I completed a search but soon found out that my search was not broad enough. The young lady who contacted me surely could’ve submitted a “Cease and Desist” letter. But she didn’t, she respectfully asked me to change my name before taking any legal action. For that, I have so much gratitude! I have learned so much.

Now losing my grandmother all while finding out I was expecting my 3rd son was a storm I didn’t think I’d get through. It was extremely hard grieving and bringing new life into this world all at once. I fought my way through the obstacles, the depressive moods, and now I have the opportunity to testify how all I have endured molds me into a better woman. I couldn’t be more grateful.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I have been working in customer service for 10 years.

From hospitality and your Anheuser-Busch Brewery, or your baby’s first photos as a marketing representative for Mom365.

I landed at United Health Group, an amazing company where I utilized my skill set and built my job stability.

After being there for over 4 years I needed a change and presently I’ve found that change. I am a Messaging advocate at Square. No more phone calls but still exceptional customer service. I’m thriving here while also funding my business.

What was your favorite childhood memory?
My favorite child hood memory is singing and dancing as if I were on a stage wearing a ton of my mom’s clacking bangles (bracelets)

They were so noisy you would’ve thought I had a tambourine in my possession. Lol!

In that moment, I was a fearless 7-year-old with so much personality.

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Image Credits
India Harris (Indiglow Innovation)

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