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Conversations with Jason Sherard

Today we’d like to introduce you to Jason Sherard.

Hi Jason, please kick things off for us with an introduction to yourself and your story.
I rebranded my line Stripped Underwear into Body by Stripped in April of 2020. We were right in the thick of the pandemic, in lockdown-I was furloughed from my full-time job with an unknown return date. This time away from my job gave me time to focus on how I could improve and reinvent my business.

I became a student of my business again by watching documentaries, researching beauty lines, and what people needed. I found myself wanting to create lotions, creams, bath bombs, just beauty products in general. Thus, I created Body Butters and Scrubs as well as bath bombs which transformed Stripped Underwear into Body by Stripped.

My underwear line (Stripped Underwear) was taking off internationally with Australia’s world-renowned DNA Magazine features. A huge moment that I only dreamt of for my business came true. In addition to the underwear taking off, Body by Stripped had introduced the body butter and scrubs which saw instant and continued success.

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
Personally, it wasn’t a smooth road, if it weren’t for the time off of being furloughed I would not have been able to see the potential of my business until later. I envisioned the brand growing more but I had no direction with how I wanted to make it grow. I didn’t want to just be an underwear brand, I wanted my brand to be more, to be able to touch everyone.

The road to this was long, I burned myself out trying to work a full-time job, be social, creative, travel and so much more. Nothing was coming together creatively and cohesively for the brand the way I imagined. I planted seeds in 2018-2019 by contacting various media outlets for coverage and representation of my brand to only be ignored or met with enormous ad space costs.

I want entrepreneurs to know that success is definitely not an overnight thing. You have to continue planting seeds, it may take years to see your dreams come true for business. Just don’t give up!

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I am an underwear designer, I have men’s underwear in briefs, boxer briefs, and jockstraps. I also hand-make natural body butter, scrubs, and bath bombs. What sets my business apart from most is that the curated body products are natural shea and cocoa butter with body and skin-safe scents. The scents and creaminess of the butter, scrubs,  and bombs are what truly won people’s hearts.

These scents are unique and smell so good on the skin. This year I released the Zodiac collection of body butter and scrubs which provides each zodiac sign a scent that is unique to their known liking. Now, I’ve branched off into the beauty world and launched Beauty By Stripped!

This segment will feature lip gloss/lip stains, body scrubs, and body butter, plus many more to come. For now, the line will begin with the lip kits.

Alright, so to wrap up, is there anything else you’d like to share with us?
Currently, I’m taking a risk with my new endeavor of Body by Stripped as I’ve just launched Beauty by Stripped. I’ve been researching, studying different beauty brands (new and old), to create a cosmetics line. Beauty by Stripped is probably the BIGGEST risk I’m taking.

I’ve introduced four Lip Gloss and three Lip Stains in a variety of colors. Since introducing the Lip Gloss/Lip Stain line it has almost sold out! A major accomplishment that I was excited to accomplish. Beauty by Stripped is for everyone that enjoys the beauty world and feels beautiful.

This is what my brand stands for altogether… Stripped for me means being able to be stripped down to what makes you feel confident, happy, bold, sexy, and fierce.

Pricing:

  • Lip Stain $18.00
  • Lip Gloss $18.00
  • Briefs $18.00
  • Trunks $20.00
  • Jockstraps $20.00

Contact Info:

Image Credits
It Wasn’t Jeff Photographer: Yonette Lyzdgz

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