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Conversations with Lizzie Geerling and Claire Troll

Today we’d like to introduce you to Lizzie Geerling and Claire Troll.

Hi Lizzie and Claire, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
We, Lizzie and Claire, are sisters-in-law and best friends. We started Saint Louis Succulents in 2017 as a creative outlet for us to enjoy. Lizzie is a viral immunologist by day and Claire is an occupancy planner, so having a creative hobby that allows us to spend time together while flexing the creative sides of our brains is the best kind of pastime.

Centering our business around St. Louis and floral elements was easy; we’re both from St. Louis, love this city so much, and love all things planty. We started off just selling our handmade goods on Etsy but quickly expanded into selling our items wholesale at different local shops throughout the city, as well as vending at local pop-up markets in person.

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
We come from crafty families which led to us having amazing support systems from the very beginning of our business adventure. Our families became members of Tech Shop in the Cortex area of St. Louis, so having access to the expansive technology Tech Shop offered helped us get started with screen printing and laser engraving.

However, within a year of our business taking off, Tech Shop closed suddenly and permanently, forcing us to creatively determine our path forward. Claire decided to learn a new screen printing technique that she could do at home so we could keep offering our best-selling flour sack tea towels, and Lizzie purchased her own laser to be able to keep engraving the glasses that our customers had grown to love.

Appreciate you sharing that. What else should we know about what you do?
We specialize in creating home goods that are St. Louis and plant-themed, but meandering through a pandemic also led to us leaning more into some of our snarky designs that succeed in sparking laughter from our customers. Specifically, some of our most popular items are our monstera leaf etched beer glasses, floral St. Louis skyline tea towel, and needle felted cacti.

We are really proud of our ability to create all of our designs ourselves, and that we do not outsource any of our work. Anything we sell truly was handmade by us in Maplewood, MO.

What are your plans for the future?
One of our goals for the next year is to expand our STL footprint by forming more relationships with local shops so that our products can be bought in more storefronts throughout the city.

We didn’t do any pop-up markets in 2020 due to the pandemic and only did a handful of in-person events in 2021, but we are thrilled to sell at more markets in 2022 – we’ve missed meeting and chatting with our followers in person! We also have some new designs and products in mind that we cannot wait to roll out.


  • We strive to make our goods as accessible as possible, so most of our items cost less than $20.

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