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Conversations with Tiffany Schaefer

Today we’d like to introduce you to Tiffany Schaefer.

Hi Tiffany, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
I grew up loving art, from drawing, coloring, sketching, painting, etc. I loved it all. To this day, I enjoy doing these things with my children. Without giving my age away, the only type of computer I grew up with in school had a green screen and was often used to play the game Oregon Trail. I wasn’t introduced to a more tech-savvy computer until I was in my 8th-grade year. At that point in my life, art and technology collide, and the realization that art could be done through technology occurred. I was hooked. Throughout high school, I was the yearbook editor and was placed in many digital/website design competitions. I’m pretty sure my senior year, every class I had consisted of an art class or computer class. In my junior year, we had to choose a career to job shadow. I took a stab at shadowing a graphic artist, and it paid off. I fell in love with the trade, and that’s what I decided I would end up going to college for.

Throughout college, I worked as a graphic designer for a book publishing company; while there, I grasped the fundamentals of graphic design in a business setting and how a book is published from start to finish. My stay with the company wasn’t long before I did a 180 and took a job in the healthcare industry working for a group purchasing organization, In addition to graphic design. I also enjoyed the interaction with members and the day-to-day functions of my role within the company. Fast forward a few years, I was approached about a job with a marketing agency doing graphic design work. I was with the agency for 2 years and realized it numbed my passion for graphic design and creativity. I was given an opportunity at my previous company and grabbed it.

While working in the healthcare industry, I was missing the excitement graphic design brought me, but I also didn’t want to leave the company I had grown to love. That’s when I hatched the idea to open my own business, Lunatiff Designs. Lunatiff Designs is a play on words. I’m crazy and out there, always have been. So I combined Lunatic + Tiffany = Lunatiff. My logo has a crescent moon representing the lunatic moon, and luna is Latin for moon. In addition to starting a business, I created, designed, and published a life planner, The Peace of Mind Life Planner. My goal is to one day be able to leave my full-time duties in the healthcare industry and travel to promote my business and my planner.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
I’m great with customer service and graphic design, but I don’t excel so much in the numbers part of what a business requires. It took a lot of patience, tears, headaches, and education to get myself to a point where I felt comfortable doing both roles in the business. It always hasn’t been a smooth road, but how boring would it be if it was?

So maybe we end by discussing what matters most to you and why?
My family and friends matter the most to me. They are my village and help me through life’s obstacles in one way or another. Everything can be replaced except for them.

Contact Info:

Image Credits
Shanon Dugan Photography

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