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Daily Inspiration: Meet Dara Feder

Today we’d like to introduce you to Dara Feder.

Dara, we appreciate you taking the time to share your story with us today. Where does your story begin?
All my life, I have been interested in the beauty industry! Makeup in particular but as I got older skincare and brows started to peak my interest. After working a few jobs that didn’t interest me, I started to feel incomplete and felt like I was wasting my time and energy.

I thought about what I really enjoyed doing and what I was interested in. That’s when I discovered what an Esthetician was. I enrolled in Esthetics school and completed my 900 hours in six months! I then worked at a well-known spa for a couple of years in St. Louis then decided to drop part-time and work for myself part-time back at home in Illinois. In between that time of doing facials and waxing, I found time to take multiple trainings and get certified in lash extensions and permanent makeup! My business then took off where I was able to leave my part-time job at the spa and work for myself full time! I’ve been in business now for four years and I don’t see myself slowing down any time soon!

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
No business is all smooth sailings. I knew what I wanted to do and that was to own my own business and work for myself only. However, no one tells you what it all entails starting and running a business. If I would’ve known all the paperwork, permits, insurances, and licenses it took to do what I do, I would’ve never started.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I do skin care treatments, full body waxing, permanent makeup and lash extensions! My main business is permanent makeup and lash extensions. I love the detailed work that it involves in both services. I do all things permanent makeup (Eyeliner, Brows, & Lips) but Eyebrow tattooing (microblading & powder brows) are my specialty. Brows make or break your whole face so getting to create the perfect pair for my clients brings me as much joy as it does them. Now lash extensions are a different story. They enhance your eyes so much that most feel like they don’t need anything else on their face! They are so much fun to do because each person wants a certain look so they are all customizable. Some clients want as natural as possible and others as glamd as can be! Needless to say, I’m never bored lashing because I’m never doing the same style all day. What I’m most proud about myself is that I started off knowing nothing and continue to take trainings and educate myself to give the best art to my clients.

Because Permanent makeup and lash extensions are (just on your face that you showcase everyday). What sets me apart from others is that I truly want to help you with whatever concern a client may have from skin concerns to not having any eyebrows and me creating a pair for you. I include you and talk to you throughout the whole process of a procedure to make sure we’re on the same page to achieve what you were wanting. I don’t just do whatever I feel and say this is what you get. You at least get some options with me. Most clients are coming to me because they have a problem and don’t know how to fix it. I love that I’m in a profession where I can help treat and/or provide a beauty service to make that client feel the most confident about themselves. That is truly why I got into this business is to help people and for them to love themselves just a little bit more.

What makes you happy?
What makes me happy is the ability to provide a service to a client and make them feel like a million bucks when they’re leaving me. That means I did my job and put a little bit more happiness in the world. What also brings me happiness is that since I love what I do, I’m not agitated when I get home to my family from a days work. It’s all about balance and for me being able to not carry work-related things at home helps transition to a peaceful time spent with my family.

Contact Info:

  • Email:
  • Website:
  • Instagram: darafederbeauty

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