Today we’d like to introduce you to David Logger.
Hi David, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My story actually doesn’t start in photography, for many years I worked in the construction industry. It wasn’t something that excited me, but it was something I was good at and it paid the bills. In Mid 2017, I decided to leave my construction company and find a new path that better suited my long-term goals. At the time, I had no idea what that path was going to be, I had a love of cameras and technology, it was something I was already doing for fun and never really considered as a career path.
After some time and long discussions with my wife, she encouraged me to go back to school and study photography. I started at St. Louis Community College in the fall of 2017 and finished the photography program in the spring of 2019. It was a great experience and I have nothing but high regard for all the instructors who took the time to teach me the technical aspects of what I was trying to learn. After finishing the photography program, I decided to continue my education further into the social media space. I transferred to Arizona State University and joined the Cronkite School of Journalism in the Digital Media Audiences Program.
During this time, I’ve been continuously developing my craft and working as a freelance photographer. Trying to hone my skills but also provide a service to St. Louis that I felt was lacking in many ways. We have many top-end photographers who do amazing work and some at the low end who are just starting out, but that mid-range group always seemed to be forgotten. Trying to focus on providing really creative and high-quality photography to fit everyone’s budget and I’ve been very successful in this area since 2018.
This has been extremely rewarding and provided me with a creative outlet I never had before, allowing me to work with so many great clients and people. I have met so many incredible artists in the St. Louis area in my time doing this that it is very inspiring to continue to be part of this community and provide a service that helps others capture precious memories.
In Early 2020 prior to the COVID-19 outbreak, we were beginning the launch of Grizzly Social, which was designed to be a place where small businesses could benefit from learning materials and resources to help them grow on social media. A place that could provide free information as well as offering services such as professional photography for their businesses and consulting to help them increase traffic and growth. Unfortunately, COVID-19 put this project on hold, but we are hopeful that we will be ready for launch in 2021.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I don’t think it’s been a smooth road by any means, I think that any time you drastically change career paths or industry, you’re going have pitfalls and failures along the way and I have had several. I find myself constantly working to overcome my own shortcomings in creative and technical applications, but I do this by talking to other creatives in the community who have had the same struggles and the community has been great. You don’t have to look far in St. Louis to find people in the creative community who can help and are willing to go the extra mile to see you succeed.
I think the biggest struggle I’ve had thus far has been learning to develop a level of customer service that is unique to the industry. Often times there is a very black and white procedure to photography, a kind of “this is the way it’s always been done” type of mentality, and that is the way it’s taught in school. I think I really struggled to break out of that box and find my own style and techniques that give the client something fresh and new. I have seen many others struggle in this area and finding your own style and unique mark on your work is so important to success. It just takes time and when you find it, the clients will thank you for giving them something that isn’t cookie-cutter but incredibly unique.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I consider myself and my work very versatile, I offer a wide variety of services to my clients from engagement and wedding photography to portraits and headshots. We’ve even done a lot of work in the real estate space. So I don’t try to limit myself to one specific space, but rather try to offer clients what they need and have the tools to provide an excellent service to all, not just some.
I would say I’m known for my portrait photography, it is the biggest part of the business. We have done some high-profile clients and dozens of families and professionals. It’s something we try to take a very unique position on and offer natural light photography as our core service, utilizing all the beautiful places here in St. Louis to give a different perspective to portraits rather than backdrops and lights in a studio.
I think offering something to our clients that is different adds to our style and makes us different from many other creatives in the space. Trying to do something new in places that have been photographed thousands of times is where we excel. Bringing new ideas to life where there has been a “norm” of doing things. For instance, we have done many shoots within Forest Part where I’m sure millions of portraits have taken place, but we want to find ways to capture that differently and creatively that haven’t been seen before and our clients really enjoy that.
So maybe we end on discussing what matters most to you and why?
Without sounding cliche or like a broken record, the client being happy is what matters most to me. I love what I do and I want to try crazy new ideas and projects, but at the end of the day. I want the client to be excited about their photos and the work we do for them. I want them to think about what we can do next that is new and exciting. Seeing our photos hit social media and the excitement the client has to share them is what matters most to me, that we captured a memory that they can have forever. We get to be a small part of that memory and that is the service I care about most.
- Email: firstname.lastname@example.org
- Website: www.davidloggerphotography.com
- Instagram: www.instagram.com/dlogger15
- Facebook: www.facebook.com/davidloggerphotography
Credit: David Logger Photography