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Daily Inspiration: Meet Jasmine Warr

Today we’d like to introduce you to Jasmine Warr.

Hi Jasmine, thanks for joining us today. We’d love for you to start by introducing yourself.
I’ve always had an entrepreneurial spirit, and I’ve always known that I wanted to build something that I could call my own. Little did I know that candles would be the perfect medium for me to be able to express my creativity and satisfy my need for ownership. In the Fall of 2019 I was taken on a date to Candle Fusion in St. Louis’ Central West End, and immediately fell in love with the candle making process.

Not only did the process of making candles stand out to me, but the women running the shop also made the experience extremely memorable. From then on, I spent a year studying and perfecting the craft, and finally, on November 25th 2020 I launched Issa Vibe Candle Co.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
As I reflect on the last year, it reminds me of the highs and lows of the pursuit to start a business. I got my degree in Psychology in December of 2019, COVID-19 would soon be spreading throughout the world, and I would be starting a new job that turned out to make me very unhappy. These events compounded became very mentally taxing, so naturally, my hobby became my escape. And plus, who doesn’t like candles! The fact that I could make my own was very cool to me.

Candle making is a very interesting process, and there are a lot hidden factors to making the perfect one. It took me the better part of a year of constant testing and research to create a good product. However, I enjoyed the process so much that the time it took to get to where I wanted to be in the craft did not matter to me. So, to answer your question, no, the road was not always smooth, but the high points outweighed the low ones every time.

Appreciate you sharing that. What else should we know about what you do?
Candles could be a health and a fire hazard if not made properly or with quality ingredients and creating something that would be safe and non-toxic for my customers to burn was something that I greatly prioritized. My candles are made with non-toxic fragrance oils, a proprietary soy blend wax, and a 100% cotton wick to ensure a smokeless and pleasant burn. Not only am I proud of my candles, but I am also proud of the brand I was able to build over the last year. I wanted my brand to be a reflection of myself and where I’m from, and I also wanted to make sure it was relatable to my audience. That can be seen in the way I decided to name my products.

Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
I have only been in business for a short period of time so I have yet to find a mentor, however, networking is extremely important. I sell products online, but I also participate in pop-up shops throughout the St. Louis area, and I have been able to make lasting connections with the people I have encountered so far. As a business owner, you come to realize that having the support of other talented and passionate people who have similar goals as you can be the difference between your business growing exponentially or staying stagnant.


  • Jill Vs. Erykah $13
  • Relax, G $13
  • Early Saturday Morning $13
  • Picnic Date $13
  • Clean Cotton $13

Contact Info:

  • Email:
  • Website:
  • Instagram: @issavibecandleco
  • Facebook: Issa Vibe Candle Co.

Image Credits
Malachi Boyd

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1 Comment

  1. Weezzy

    October 8, 2021 at 4:03 pm

    Dopeness! Congrats Jas

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