Today we’d like to introduce you to Tia Meyer.
Hi Tia, please kick things off for us with an introduction to yourself and your story.
It all started at 2, meticulously combing my grandpa’s hair every chance I could get.
Next victim the dog, he loved scrunchies and bows. Then Kitchen perms on mom and grandma at 5, dyed and fried by 13.
In high school, I was so obsessed with hair that my dad would say ” if you spent as much time on your schoolwork as you did your hair, you would be a straight-A student”
At 24 my now mother-in-law said, ” Why don’t you go to hair school?” “Sure, it,s not like I am doing anything else with my life but working at ACE Hardware.
With already struggling to make ends meet, going to beauty school seems like a project for the future. Save some money, get a grant or try to find a student loan were my options. Or so I thought.
My now husband sold all his toys for me, for us, for our future.
Those ATVs and trailers were just things and could be replaced. Dan (my husband) saw something in me, he invested in me and in us. It’s a beautiful feeling, but I didn’t take the gesture lightly. ” now go find a school” Dan
Beauty school, a few salons, a blow-dry bar, and a private suite later.
Dan came home one night ” Are you ready to open that salon?”
I had been eye ballin’ this old building right next door to my suite for years. It’s had just been purchased by new owners and they had planned to remodel the building. It seemed meant to be.
I called the number on the window. I said I don’t have a loan and I don’t have a business plan but I want one of those spaces. He agrees to hold the space for us, I didn’t even know what a business plan was?
That day I got to work researching, stalking salons in the area, reaching out to business owners, calling equipment companies, and googling ” how to open a business” and ” how to write a business plan”
5 loan denials later, we finally got approved for a small business loan through SBA.
Right at our 1 year we had been nominated for an SBA Award and won Startup Business of the Year 2020. We were so excited to celebrate our accomplishments and then the covid 19 pandemic shut the world down. We were devastated and not sure what the future had in store for us.
Luckily we made it and reopen stronger than ever.
We quickly became aware of how essential were are to our guest and their happiness. They wanted to feel some sort of normalcy ” make me feel normal again” Or “I haven’t been touched in months. (some of our clients live alone or didn’t leave their home)
The pandemic really change lives and affected so many businesses in our area, it’s devastating. We are so grateful for the love and support each and every client has show us through unpredictable times.
I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
Opening a business was a huge challenge but every obstacle prepared us for the next. It has not been a smooth road and it is not for the faint of heart.
Every obstacle that was presented to us prepared us for the biggest struggle of all.
A mandated shut down of most businesses, 2 weeks turned into to 2 months. Watching businesses after businesses shut down permanently was scary. We did everything we could to stay ahead and not become the next.
Our loan and construction issues didnt compare to the thought of not knowing if we would ever open our doors again. We were closed from March 22nd to May 18th, the struggle was real!!
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am known for styling, blowouts are my specialty but I love all things hair. I love creating a look specifically made for each guest lifestyle and budget
From extensions and color to wash and wear cuts, I love it all!
Our motto is We have feelings but not hair feelings!!
What would you say have been one of the most important lessons you’ve learned?
Don’t do business with friends or family, I unfortunately, didn’t listen to the advice.
- Color touch up $70
- Haircuts $38 to $58
- Highlights $108+
- Balayage $130+
- Email: firstname.lastname@example.org
- Website: tonesalonstl.com
- Instagram: tone.salon