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Exploring Life & Business with Chrystal Franks of Luvitate Beauty

Today we’d like to introduce you to Chrystal Franks.

Hi Chrystal, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I moved to St. Louis the summer of 2019 with my two children and decided to relocate & start fresh with my beauty business which was started the beginning of 2018. Starting my business here was a struggle in the beginning because I had to build my clientele up from scratch which was hard because of the fact I’m not from here as I’m originally from Maryland.

So here I am a licensed Master Cosmetologist who specializes in Brazilian Waxing with literally four faithful clients. So you can only imagine my stress levels, lol. I had to start rethinking things and how I could make my business better. So I decided to revamp and change a few things. I changed my business name from “Beauty by Chrystal” to “Luvitate Beauty”. The name of my company was born out of my mantra, Luvitate – Love of oneself can levitate you into the most beautiful state of mind above all adversity and problems. My Business has truly transformed me into the woman I am today. With my now positive mindset and a true purpose for my business, I’ve been able to gain more clients. Servicing women from all different walks of life and just getting the chance to not only take them in as clients but also creating wonderful relationships have encouraged me to be a better business owner and to make sure all services performed are top tier!

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Being a single parent of two beautiful little girls and trying to be a business owner is a challenge in itself. I’ve always been a go getter and quitting was never an option for me especially when I have to provide for my children. I knew moving and starting over would be tough but I also wasn’t expecting Covid-19 to hit either. Having to close down for a long period of time was very depressing, stressful, and heartbreaking because I lost clients and my business was my only source of income. I will say the pandemic has taught me a lot, especially financially concerning my business. I’m just glad things are getting better now.

Thanks – so what else should our readers know about Luvitate Beauty LLC?
I’m a licensed Master cosmetologist and have been going on eight years now. I’ve always loved anything that had to do with beauty from a very young age. I specialize in Brazilian waxing, but also a variety of different services including facials, and makeup artistry. But I’m most know for my Vagacial service called “The Cats Meoow”’ which is simply a facial for the woman’s intimate area. I also make and sell all-natural skincare products and cosmetics. My top products are my exfoliating body scrubs and my luxurious Rose oil. If you’re looking to add some products to your skincare routine that will help with discoloration and dehydration check out my some of my products on my website I believe what sets me apart from others is my genuine love for my clients from old to new. I believe in giving excellent customer service and top-tier services because every woman deserves that. Building long last REAL relationships with my clients and customers mean everything to me.

What sort of changes are you expecting over the next 5-10 years?
I definitely see my business expanding in the next 5-10 years. My goal for the future is to have my skincare line all over the world in Sephora, Ulta, and all the other major beauty stores as well. I also plan to have my own chain of beauty spa’s. With hard work, dedication, and God first I know all my goals and plans will definitely fall through. My faith has gotten me this far!

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