To Top

Exploring Life & Business with Courtney Klein of Birth Order

Today we’d like to introduce you to Courtney Klein.

Hi Courtney, so excited to have you with us today. What can you tell us about your story?
In 2019, I had my son, left a job that I loved, & moved my family from NYC back to my hometown of St. Louis. I believe that it takes a village to raise a child and wanted my parents and siblings to have a hand in his upbringing — as well as aunts, uncles, cousins, best-friend from high school, etc.

What I couldn’t have predicted was that a few months after we got here the world was going to shut down and I had a lot of time to think about what I wanted this next chapter of my life to look like. I knew it was going to involve getting creative about my profession because the amount of time that I wanted to spend with my son was not conducive to a traditional 9 to 5 office schedule.

When I was pregnant, I spent what probably added up to days Googling products and researching ingredients to make sure that I was only using the most natural and least harmful products on my body. After giving birth I felt like I had a deep knowledge base that I wanted to share so other expecting parents and their families could spend more time thinking about the fun part of pregnancy, and less being overwhelmed by the amount of information out there. So, I created Birth Order – an online marketplace that is carefully curated and guides customers to high-quality products for every stage of pregnancy and postpartum.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Umm, yes and no. Yes because I don’t have a background in retail or e-commerce, so it’s all new and exciting. Everything is a little easier to learn if you are enthusiastic about it, which I definitely am. I have learned a lot of lessons and remained flexible so that, for example, when my original idea of curating gift boxes by trimester proved to be too limited to fill the need in the market, I expanded to a full pregnancy/postpartum marketplace that also offers trimester box sets. By listening to what my customers needed versus giving them what I thought they wanted I have been able to deliver a more well-rounded experience that meets them where they are.

The things that have been hardest have been figuring out how to market this entirely online since there were few in-person opportunities until this spring, and finding time to get the work done while taking care of a toddler.

Thanks – so what else should our readers know about Birth Order?
A goal of Birth Order is to destigmatize gifting moms-to-be products that THEY need and not just stuff for the baby. I read tons of books on pregnancy and childbirth when I was expecting and was still painfully (literally) unprepared for my aftercare. I am not the only person who has had this blind spot, and as our culture is opening up to talk more about the postpartum experience I believe the physical care of the body is an incredibly important place where we can easily care for the mothers in our lives.

While our products are mostly focused on the three trimesters of pregnancy and early postpartum (the fourth trimester), my eyes for the future involve expanding more thoroughly into postpartum, with baby feeding and pelvic floor health as my next areas of expansion, and eventually looking at the entire motherhood experience.

I also use our Instagram page as an educational space. While I am very interested in the topic of pregnancy and postpartum, I recognize that I am not actually an expert in the field, and so this summer I started hosting occasional Live conversations with actual professionals in the fields to ensure that the information that we promote is evidence-based.

If last year taught us anything it was how motherhood is a constant balance of imperfect decisions and putting others ahead of yourself. The least we can do is let new moms know that they aren’t alone, and what better way to welcome them to the tribe than with all of the supplies to make their very own padsicles!

Are there any books, apps, podcasts or blogs that help you do your best?
They are mostly mom/pregnancy related, but I love Dr. Berlin’s Informed Pregnancy, Zombiemum, & Unruffled podcasts. For work, I am all about NPR’s How I Built This podcast and I am getting ready to take Sophia Amoruso’s Business Class online course for the second time.

Oh, and watching Growing Floret on Discovery+ was incredibly inspiring to me.

Contact Info:

  • Email:
  • Website:
  • Instagram: @birthorderbox
  • Facebook: @birthorderbox

Suggest a Story: VoyageSTL is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in Local Stories