Today we’d like to introduce you to Natalie Coyne.
Hi Natalie, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I’ve always been a hustler. From selling Girl Scout Cookies to chocolate bars for my St. Charles JFL cheer fundraisers. I’ve always wanted to win. Don’t we all? Watching my dad go from a gas station mechanic to selling insurance to property flipping to owning four RE/MAX locations in St. Louis county now— really instilled the hustle gene and ignited my drive. Growing up, I wasn’t too sure what I wanted to do with my life but I knew I wanted to make him proud.
I worked full time at the Pasta House in St. Peters throughout college. Learned all of the depths of customer service and management styles as I grew from a baby hostess at 17 to front of house manager at a young 22 years old. My time at pasta house really taught me what it was like to be part of a team because no matter how many times the servers got into it with the line cooks — we were all still at the same bar, cursing the Karens at table 43 together.
Shared experiences bring people together. I’ve learned that being able to relate with someone will take you further than being condescending or negative.
After my grandma passed away in 2011, I started at UMSL with the intent to graduate with a Bachelors’s degree in Communication. This is where Alan Akerson instilled my love for influencing others with a creative campaign came from. I thrived putting together communication plans for major corporations in my assignments and was delighted when I learned a Certificate in Public Relations was being added to my achievements at graduation.
In 2014- My internship with Arch Grants threw me into the fast paced world of entrepreneurship before I even fully understood what that meant. I handled the digital marketing for the startup funding startups in downtown STL, and taught myself everything I needed to promote the company’s global business pitch competition. I met business owners with biotech, legal tech and marketing technology concepts from all over the world. My greatest joy is seeing Arch Grant recipients from 2014, still thriving and growing. This experience afforded me that opportunity to network with big shots in the STL business scene and is one that I will be eternally grateful for.
FAST FORWARD: After 6 years in the agency world, a global pandemic and countless hours researching, webinaring, blog reading, and chatting with Google support – I reached the WHAT ARE YOU WAITING FOR- moment.
In May 2021, I left my cushy 9-5 and jumped into entrepreneur life. In August, my revenue exceeded my standard marketing agency salary five times over, which has put me in a position to do what I love for enjoyment versus the “just here to pay my bills” mindset that many have.
Starting my digital marketing business, developing a partnership in the CBD industry and creating Entreprenatalie – a persona directed for individuals with the hope of jumping into entrepreneurship but not a clue where to start … I can say that I finally feel like I’m doing something I’m proud of. I’m grateful to the many mentors I’ve came across in my time in STL. My next adventure? Well, you’ll just have to stick around.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Nothing worth having is ever easy. I’ve spent many lunch breaks crying in my car due to frustration with my path.
I remember having to choose to leave a previous workplace because I was stuck in my education. I knew that if I wanted to get better, I had to leave. It sucked because I loved my boss, my work, my coworkers, my commute… everything. But I had to do it.
And guess what? Still one of the best hard decisions I’ve ever made.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I’ve spent the majority of my career explaining what it is. The digital marketing space is stuffed with aesthetics, slime balls and dishonest gurus, ninjas, etc. who prowl on business owners that don’t have the time to learn the depths of digital marketing.
It’s constantly changing. Whatever your agency told you is the right way to do something last week … is likely going to change in a few months, sometimes in days. It’s frustrating, Time consuming and complicated to understand if you don’t have the flexibility to scroll Twitter for Google algorithm update commentary, watch best practice videos and keep up with the ever changing trends on social media.
After spending years in the hamster wheel that is agency life, I decided to make it stop. I jumped off the hamster wheel. I don’t want to beg for trust and belief that I know what I’m doing. I work best when I’m trusted. I’ve pursued a career in which being a subject matter expert means you’re constantly learning, testing and trying. For some, this is frustrating.
For me, the challenge is the fun. I vow and pride myself on being one of the last honest digital marketers. Operating my business not trust, transparency and communication has given me the accolades of several business owners and marketing directors.
My clients appreciate that I will “just handle it” for them. We develop deep strategies with their most profitable objectives in mind. Being the one that helps my friends get their business found online and being able to see their excited faces when the phone rings off the hook … is priceless. Search Engine Optimization is my specialty. I’m able to develop data driven marketing decisions using the analytics of user behavior on site and intertwine my creative nature with content recommendations and planning.
I develop website strategy, social media strategy, and overall branding decisions for businesses that have been struggling to trust marketers for years. Once they meet with me, they hear my authenticity and want to work with me. Because I’m real. I’m not a vendor, I’m a partner. I’m the employee on your team that you don’t have to pay insurance for. 😉
When a business owner hires me, I jump all in. I think of my clients’ businesses as my own, and my passion, tenacity and eager to win cannot be beat.
How do you think about luck?
There’s no such thing as luck. Only hard work and good relationships.
- Email: email@example.com
- Website: NatalieCoyne.com
- Instagram: @entreprenatalie
- Facebook: @entreprenatalie