To Top

Exploring Life & Business with Niecey Howard

Today we’d like to introduce you to Niecey Howard.

Hi Niecey, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I’d always known how to cook and bake since I was a kid. In 2017, my Husband and I hosted a Christmas Kickback at our apartment and for dessert, I’d made Mini Caramel Cheesecakes, and one of our friends, Ashley, who happens to be an entrepreneur over in East Saint Louis, IL, said the cheesecake was so good that I could sell them. We all laughed and carried on with the night. Fast Forward to March 2018 – I was let go from my job. I had zero savings and Ashley demanded that I come out with her and sell some cheesecakes! She drove me around and we went to a small barbershop/salon over on State St and I sold my first cheesecakes!

I started posting on Facebook and people really placed orders! I ended up finding a full-time job in May but I kept accepting orders and even added new things to my lineup – Cupcake Numbers. I started getting so many requests for the cupcake number. I would work during the day then bake/decorate cakes at nighttime. In June 2019, I quit my job and focused on baking full-time. Most recently, I began offering cake decorating classes and hope to go full Brick & Mortar in 2022.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Getting to this point has taken a lot of late nights, sweat and tears. Trying new techniques and failing. OMG, the cake fails! I remember I’d gotten my first order for a two-tier cake. I’d watched a million videos and took note of different ways to stack cakes, etc. I was confident that I was ready to go! I dropped the top tier of the cake while I was trying to stack it. Luckily it fell onto the table and not the floor. The icing was still soft and it was a disaster! I locked myself in the bathroom for a few minutes to calm my nerves! Other struggles are customer service, dealing with people and staying on top of new trends in the industry.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I’m a self-taught baker and cake decorator. I have no formal training whatsoever. It’s a one-woman show over here, from posting online to replying to inquiries, accounting, baking, decorating, etc. What sets me apart is my attention to detail, my professionalism, and my eagerness for perfection. Right now in St Louis, I’m most known for Cupcake Number Cakes. Its cupcakes are arranged into any number and decorated with things like candy-dipped strawberries, fresh flowers, candy, dipped pretzels, etc.

I’m most proud of how my style of cake decorating is noticed. I’m proud that people are able to see a cake at their cousin’s event and already know that it’s an EMC cake! I love that and it makes me feel like people are paying attention to and noticing the hard work I put into each and every dessert I make. I think people know when they book a cake or treats with me, they’ll be treated with the highest level of respect and customer service and they’ll receive a product that’s uniquely catered to them that they’re sure to love.

I want readers to know that when they order from EMC, they can be confident in knowing they’ll receive a cake made specifically with them in mind and I’m committed to making sure their cake is just as special as their celebrated occasion. I always come through with something they’re unable to get at their “local grocer.”

What makes you happy?
Knowing there are people who appreciate and value my unique creativity makes me happy. Being able to make a living doing something that brings me joy and also creates a unique and personal experience for someone else makes me happy. Having the ability to use this gift to manifest my own idea of work/life balance makes me ecstatic!

Contact Info:

Suggest a Story: VoyageSTL is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in Local Stories