To Top

Exploring Life & Business with Sami Maurer of Series Six

Today we’d like to introduce you to Sami Maurer.

Hi Sami, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
It all began with one shirt. It was a shirt I made for myself that I never planned on selling. I wanted a classic St. Louis shirt to bring with me as I headed back to college in Alabama. I spent some time searching but didn’t find what I was looking for. I was two years into my graphic design studies at the time and decided if there wasn’t one I could buy, I would make one myself. I designed my initial product then and there. The first time I wore the shirt out, a woman asked me where I had gotten it. My gut reaction was to tell her I sold them and get her contact information. If the two of us liked the shirt, I assumed others would too. I was twenty at the time and had enough passion (and a very supportive family) to fuel this little project.

I started posting on social media and taking preorders, and the next thing I knew my parents’ dining room was covered in stacks of tees. I posted my designs on Etsy and headed back to school. As I sat through my business and design courses, growing my little t-shirt company was always in the back of my mind. I gave my senior presentation on my business and my dreams of growing it. I still remember that presentation. I vowed that regardless of whether or not I ended up in a cubicle a year out of college (I did), I would continue to push to design and sell my own products. I continued designing, I grew my Etsy page, and I began selling at local events throughout St. Louis. Over the next few years, those stacks of shirts outgrew the dining room and overflowed into the better half of my parents’ house (thanks mom and dad), until eventually needing their own space altogether.

Now 4+ years later, I have a team of 10 and a small storefront in Richmond Heights. I created Series Six because I am proud of where I was born and raised and I want to represent my hometown with designs that hone in on what make it special. We create products you can’t find anywhere else, that act as conversation pieces, and that are true to the city of St. Louis. Each design concept is carefully created, goes through a series of variations, is tweaked and perfected, and is ultimately sent off to a local print shop. We’re not a large corporation mass-producing t-shirts. We are a small crew working day in and day out carefully creating the most innovative designs possible to ensure that those who love Saint Louis, like we do, have a way of showing it.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
As a small business owner, you take on many roles – marketing, sales, design, fulfillment, etc. Learning and balancing all of these different specialties has certainly come with challenges and a lot of learning.

We’ve been impressed with Series Six, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Series Six has one-of-a-kind designs that focus on everything there is to love about STL. Whether you like local sports, food or neighborhood, we have the perfect shirt for you. Our local partnerships have really helped us grow while also supporting other businesses in the area. Some of our most notable partnerships include Anheuser-Busch, Dierberg’s, St. Louis Blues and 30+ local restaurants.

Is there anyone you’d like to thank or give credit to?
My family has been a huge part of my success. From working events to packing orders, they have always lent a helping hand with the business from the beginning. I also have an awesome team of employees who bring an energetic love for STL to the businesses.


  • Short Sleeve T-Shirts – $28
  • Long Sleeve T-Shirts – $32
  • Sweatshirts – $35-50

Contact Info:

Suggest a Story: VoyageSTL is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in Local Stories