Today we’d like to introduce you to Courtney Dunlop and Michelle Feldman. Them and their team share their story with us below:
Once upon a wine, Courtney and Michelle owned a facial studio. They created Good Clean Wine for their skincare clients.
Michelle Feldman started out as a holistic esthetician. After over a decade of seeing skin up close and personal, she knows that what we put in our bodies is just as important for the skin as what we put on it. But the funny thing about Michelle is that she’s also a wine expert (and expert wine drinker). Clients always wondered why she was able to drink so much wine and keep her skin dewy and juicy.
The answer was in the high-quality wine she was bringing back from Europe in her suitcase. Because she knew that her clients were not inclined to do such extensive wine research, and just wanted a delicious glass of wine they could enjoy with friends without stressing about it, she and Courtney created Good Clean Wine. Clean, dry, and vibrant Italian wine in a non-intimidating bottle. Michelle loves rosé and puts winemakers up there with Madonna and McCartney. She does all the wine work so you don’t have to.
Courtney started out as a beauty editor for magazines such as JANE and Marie Claire. And while hair and makeup were fun to write about she quickly realized that skin was her specialty. Over the span of her 20-year career, she’s become known as a skincare expert and her dedication to her personal skin health is known far and wide. Courtney also loves wine. A lot.
And since alcohol is not *good* for skin, she set out with Michelle to find a wine that at least wouldn’t be so bad. The result is Good Clean Wine, which Courtney enjoys by the glass (and by the bottle) while binge-watching an entire season of Stranger Things in one day.
Her preferred TV-watching wine is Good Clean Cabernet because it pairs beautifully with the huge charcuterie board she always has on hand.
I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
There is nothing smooth about working with alcohol! There is so much red tape with licenses, fees, taxes, more fees, and endless paperwork.
We are a self-funded bootstrapped company of just two people so without assistant help we spend a lot of time working on mundane tasks. We are a DTC company and shipping alcohol is very complicated in the United States. Setting up shipping was tricky.
The fun part of the business is finding new wine and creating beautiful branding and the hard part is dealing with the back end.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Good Clean wine is sustainably made, minimal intervention wine made with love in Italy. We have six delicious wines made without added sugar, dye, acids, or protein.
It’s not that clean wine doesn’t exist, it’s that the casual wine drinker doesn’t know how to find it. There are so many amazing wines out there but the wine world only talks to itself. The casual wine drinker just wants a delicious wine they can share with friends, but they are intimidated by chateau this or Domaine Du that.
We take the intimidation factor out of wine and bring the fun part back, and do the research so all you have to do is open and bottle and sip.
Our brand name, label design, and the way we talk about wine have one purpose: To communicate what is in the bottle truthfully, clearly, and effectively so consumers can make informed choices about what they choose to put (or not put) in their bodies.
- 5 of our wines are $27 online
- The cabernet is $34 online
- Website: https://goodclean.wine/collections/all, https://vinostl.com/
- Instagram: @goodcleanwine
- Facebook: @goodcleanwine
- Twitter: @goodcleanwine_
Emily Farris and Tessa Cooper