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Hidden Gems: Meet Eboni Ward of The Fitt Team

Today we’d like to introduce you to Eboni Ward.

Hi Eboni, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Hey! I’m Eboni W., but most of my clients call me Eb! I am a certified Life Coach and Master Personal Trainer. I started in both fields 11 years ago when I took on my first personal training client while working on a psych degree. What began as a hobby and a journey toward becoming a potential doctor led me to a path of helping women achieve their mental, physical, and financial goals as a full-time career.

I started my business with the sole intention of helping moms sneak a 60-minute break away from the family to focus and work on themselves. I did not want to be just another “Women’s Empowerment Coach”; I wanted to teach the essential tools that bred success no matter your home situation or family background.

Having gone through childhood adoption, a hard childhood, and an even more emotionally & mentally harmful marriage and divorce all BEFORE THE AGE OF 30, I know a thing or two about overcoming significant obstacles.

When the pandemic of 2020 hit, like most businesses, I had to pivot and to succeed with a ton of new competitors, I had to be innovative. So I hired a tech team and built a fitness app to help my clients stay in shape during the pandemic!

I am the PROUD owner of Fitt Elite app, a platform meant to help guide you on a journey of physical health and mental wellness. I offer meal prep journals and recipes to assist with nutrition needs, all from the comfort of your phone! I combine each workout with positive affirmations to help remind my clients of their greatness.

With the creation of Fitt Elite app, I’ve developed a positive mindset coaching podcast. Each week I release a new episode with positive mantras to repeat to yourself daily on your drive to work.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road to operating a successful Life Coaching & Wellness business has not been an easy or straight one. As much as I believe in other people, and as often as I’ve coached women through various life hardships or life-altering goal accomplishments, I did not believe in myself the same way. My imposter syndrome plagued me for years! I have been the best-kept secret for too long! With counseling and mentoring, I overcame my imposter syndrome and have been an even better coach helping women achieve success in their lives.

Appreciate you sharing that. What should we know about The Fitt Team?
The Fitt Team is a life enhancement brand. My goal is to help women unlock their true potential. Through physical fitness with my 1:1 Executive Personal Training or Fitt Elite app (available in all app stores), I teach women how to love their bodies. I coach them through workouts and set monthly goals to help each one reach their targets.

Applications for Executive Personal Training are open from Jan 1 – Jan 31. I select 7 clients to work with per year. Each client gets my full undivided attention towards their goals 3x per week via zoom or in person. As a certified nutrition coach, I create food plans and help you find healthy (but still delicious) alternatives for your cravings and food habits. I work hand in hand with your medical physician (if necessary) to create optimal training plans for your long-term overall health. Together, we create a lifestyle change that improves your health conditions and physical pain, builds strength, and increases your quality of life.

Rates start at $999 per month.

Fitt Elite app is a “Grow With You Training Program.” Each program offered starts with basic moves and then steadily increases the difficulty or the weight during the month. My clients love it because it’s not overwhelming, and it’s very user-friendly! Women as young as 18 and as seasoned as 75 enjoy using my fitness app daily!

Some of its features include:

– Goal Setting – Each month, I ask for new goals, and we compare them to those last month. This accountability keeps my clients motivated!

– HD videos of each workout – Perfect your form with videos to break down each exercise one by one

– A pause feature – Only have 30 minutes to workout? Select your workout of the day and only complete half!

– Modifications – Sometimes, we all need adjustments! I’ve created a tab for easily adaptable modifications to help guide but still be effective.

– Meal prep journal + Monthly recipes – Each month, I add new recipes so you can easily access delicious healthy food & keep track

– Chat – Reach out to me directly through 1:1 chat for any question or motivational need!

– Switch programs with ease – As life progresses, so do your goals. Easily switch from one program (Spartan Abs) to another (BBL – Booty Builder) without missing a beat!

Avaible in all app stores. Prices start at $49 per month.

Some of my clients find that they don’t need physical coaching but have a strong desire to reach a LARGE goal in their lives. Sometimes they have goals that are so extreme that the process of completing things can be overwhelming, and they quit. A life-changing plan, one that they have lost steam with in the past, but they keep trying.

Every woman has a dream that lives within her; it’s my passion to UNLOCK the amazing Queen inside each of us! That’s where my unique psychology – life coach – goal success coach – and personal trainer background comes into play. With my unique skill set and experience, we can zone in on the goal, create a success plan with measurable milestones, AND SUCCESSFULLY ACCOMPLISH EVERYTHING THEY SET OUT TO!

I am most proud of the women’s lives I touch. Seeing your favorite celebrities win during award season is cool. However, it’s unforgettable when people you know win in real life by reaching their goals. I teach my clients mental strategies to overcome their struggles with ease when we work together. It’s an amazing feeling to see people evolve, grow, and succeed in real-time every day.

Clients who work with me achieve high results because of my realistic approach to their lifestyles. I create customized strategies, collect resources, and help them develop the skillsets needed to reach their goals. With biweekly or monthly check-ins (based on clients’ preferences), I help hold my clients accountable for their purposes and dreams. I don’t allow them to give up when things get tough. Instead, we develop plans to help reaccess and push forward.

3 Month / 6 Month / 12 Month
Goal Succession Coaching Packages are available.

Email me at for more information.

Are there any important lessons you’ve learned that you can share with us?
The most important lesson I have learned along my journey is that no one can live my life for me. If I want to accomplish anything or experience the amazing pleasures of life, I HAVE TO BELIEVE IN MYSELF and go after my goals every day.

This is also the lesson I teach my clients with each goal milestone reached.

Contact Info:

Image Credits
Eboni Ward
Correy Overton

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