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Hidden Gems: Meet Jasmine D. Evans of Jasmine D. Evans Public Relations (JDEPR)

Today we’d like to introduce you to Jasmine D. Evans.

Jasmine, we appreciate you taking the time to share your story with us today. Where does your story begin?
My name is Jasmine D. Evans, and I am a strategic communications and branding consultant supporting consultants, executive coaches, and nonprofit organizations.

I am a graduate of Southeast Missouri State, where I received my Bachelors’s in Communications with an emphasis in Public Relations and a minor in marketing. Following graduation, I immediately began working a phenomenal internship with Forest Park Forever (Shoutout to them!), who offered me my first full-time position as Marketing & Communications Specialist after less than six months. Not only was this my professional debut, but they also arranged for me to be managed by Public Relations powerhouse, FleishmanHillard. This partnership provided an insurmountable amount of experience and exposure. That I am still grateful for to this day, my time at Forest Park Forever taught me the value of understanding that everyone’s role within an organization is essential; their stories should be told. Also, during my tenure, Forest Park Forever was led by two dynamic women, Lesley S. Hoffarth, P.E., and Tamara Sheffield, who taught me countless lessons in professionalism and leadership. I also had the distinct privilege of working under a communications guru named Stephen Schenkenberg, who provided industry knowledge and a framework I still use to this day.

While at Forest Park Forever, I fell in love with all things professional development and lived for the opportunity to attend facilitated seminars, workshops, and trainings. So much so that I began pursuing my master’s in communications with an emphasis in training and development from Lindenwood University. While at Lindenwood, I fell deeper in love with communications and imparting the work of branding and facilitation. Upon graduation, I became an adjunct professor for Lindenwood teaching Public Relations, Advertising, and Promotions. Also, during this time, I launched Jasmine D. Evans Public Relations, where I began providing communications and branding support to friends launching their various entrepreneurial endeavors.

Over the next nine years, I worked for several regional nonprofit organizations before pursuing JDEPR full-time in 2018.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
While very much enjoyable, the road hasn’t been smooth. Being that my career started immediately following graduation, I found myself often the youngest in the room. This forced me to mature quickly and operate in the space of agelessness and aggression to be taken seriously. Additionally, I decided to pursue JDEPR full-time after working in the nonprofit area my entire career and feel that the communication with and about the underserved painted them in a negative light in, a term I dubbed ‘poverty porn.’ For me, it became essential to respect their stories and share their experiences through the lens of respect and empowerment.

Appreciate you sharing that. What should we know about Jasmine D. Evans Public Relations (JDEPR)?
Passionate about brand development, crafting compelling stories without victimization, and helping women and minorities boldly define their narratives, today JDEPR specializes in strategy, brand development, and storytelling – supporting various consultants and nonprofit organizations.

In 2020 she wrote, hosted, and executive produced the Degrees with Less Debt Video Series, the qualitative companion to the Degrees with Less Debt report commissioned by St. Louis Graduates. An educator of both youth and adults, Jasmine works as a professional teacher, host, and facilitator, applying her extensive background in business, marketing, communications, and public relations to help audiences achieve lasting success inside and outside the classroom.

Any advice for finding a mentor or networking in general?
1. Be respectful of their time and know what you are looking for them to do.
2. Be willing to do the work and understand they are doing you a favor.
3. Cleary identify where and how they can provide value.
4. Be in a position to receive feedback and do the work they recommend.

Contact Info:

Image Credits
Mena Darré Photo & Video

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