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Hidden Gems: Meet Jessica LaBozzetta of Verity Loom Consulting

Today we’d like to introduce you to Jessica LaBozzetta. 

Jessica, we appreciate you taking the time to share your story with us today. Where does your story begin?
I have been gathering people together for as long as I can remember. From tea parties of my teddy bears to dance parties in the cul-de-sac, to high school theatre cast parties and football game pep rallies, into theatre shows of college and into event productions in my post-college career, I have always focused on bringing people together for a purpose. So, when I realized that creating an atmosphere and managing the logistics of gatherings could be a career, I went for it. I’ve hosted events from 2 VIPs negotiating a deal to 60,000 people in Forest Park celebrating PBS programming and meeting Elmo and so much more. It’s been super fun to gather people together! 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
So as with everything in the world in the last 20 months, COVID was a serious stumbling block. I’ve always been able to take the next step in my journey to another adventure (from the local Shakespeare festival to the local public television station to the startup ecosystem) but when COVID shut everything down in March 2020, I was really rocked when I was let go from my position. After some soul searching, it was really amazing to see that I’ve been an entrepreneur at heart the whole time (running a wedding planning business on the side didn’t really seem like a job!). I started a new consulting company focusing on virtual events and setting the groundwork for organizations to pivot to hybrid and eventually back to in-person events. And I found a whole new set of challenges to tackle! 

Thanks – so what else should our readers know about Verity Loom Consulting, LLC?
My business started in the depths of the pandemic when all in-person events had come to a screeching halt. But I knew that we needed to prepare for what the “new” in-person experience would be like when we came out on the other side of the shutdowns. From years of working on meetings and events that really would have benefited from a specific purpose at the outset, I knew that when things started opening up, we’d have to have a REALLY good reason to bring people together in person. And that’s what I wanted to help clients with – learn how to weave their mission into their physical space for a darn good reason. 

We’d love to hear about how you think about risk-taking?
I feel like as an event person, I’m only a risk-taker when it comes to theme and experience- but when it comes to risking whether or not a vendor might not bring that awesome experience for a client, that’s a no go. So yes and no! You have to take risk when it’s appropriate and make sure you cover all your bases and NOT take the risk when it’s not worth it. 

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