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Hidden Gems: Meet Katie Hinderer of Rosebud Social

Today we’d like to introduce you to Katie Hinderer.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Prior to launching my social media coaching and strategy company, Rosebud Social, I worked as a social media content creator, blogger and journalist for 15+ years.

I’ve always had a passion for crafting authentic messages and communicating the truth creatively.

I grew up in Chicago, majored in journalism at Marquette University and then moved to New York to work as a journalist. After working for the New York Times and several business publications, I started a fashion blog, ModlyChic in 2009.

Eventually, the hobby blog turned into a side hustle, and then the side hustle became my full-time job. As a blogger and content creator, I’ve had the opportunity to work with brands like Facebook, Clorox, Olay, Land Rover, Stella Artois, Lee Denim, and many more!

In 2020, I took all the knowledge I acquired as a content creator for ten years and turned it into a business to help solopreneurs and small businesses learn how to navigate social media authentically and profitably.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
My first business – ModlyChic – was actually pretty smooth since it organically went from a hobby to a full-time job, I didn’t have any intention of making it into a moneymaker and honestly didn’t even know it could become a job. I didn’t even realize what it had become until I was submitting an invoice for a month of freelance writing work and realized I made the same amount of money from one Instagram post and an entire month of writing. That was the day I quit my freelance gig and moved to full-time content creation.

My new company, Rosebud Social, has had more ups and downs. The first seven months was really really tough. I made hardly any money and debated throwing in the towel. The clients I secured came along and then quickly left because they were not really my target audience or didn’t really want the services I provided. I had clients who never paid, even after services were rendered. I launched an Instagram e-course but didn’t have the mailing list and audience to really make a go of it. And on and on… There was a huge learning curve to make this a successful business, and honestly it was so much harder than I thought it would be.

We’ve been impressed with Rosebud Social, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Through coaching, strategy, and virtual assistance, Rosebud Social empowers the small business owner to use his/her voice authentically and profitably on social media.

There are a lot of people out there who claim to be social media gurus and offer a bunch of generic ideas. I’m not that gal. Rather than a one-size-fits-all plan, I provide customized social media support for each of my clients. I dive into their accounts, their business, their audience, their goals and then create a plan that is brand-specific and truly actionable.

Concretely, I offer three main services to solopreneurs and small businesses.

First: Social Media Coaching. This offering is ideal for brands ready to take on their social media but needs help learning the ins and outs, best practices, etc… We work together through weekly calls to conquer social media.

Second: Social Media Strategy. This arm of Rosebud Social is for businesses that need more help than the coaching calls provide. We meet to discuss the business’ goals, ideal audience, etc… And then, I craft a social media strategy complete with monthly posting plan, content prompts, posting categories, hashtag collections, and even captions, if that’s what the business needs,

Third: Virtual Assistance. The last offering is designed for brands that do not have the time or bandwidth to take on their own social media content creation but know it needs to be done. I take on the role of content creator, poster and engager, in order to grow the account and attract new business.

And for those not financially ready to take on these options, I created an economical online course called the Instagram Playbook which walks you through all the basics to running a business account.

Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
I’m always open to collaboration especially with other small business owners. I also have a podcast (I Want to Tell You One Thing) for the emerging entrepreneur in which established business owners share a tidbit of knowledge they wished they had from the beginning of their adventure. I’m looking for new people to interview for season 2!

Contact Info:

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