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Hidden Gems: Meet Katlyn Jarman of Kaamore

Today we’d like to introduce you to Katlyn Jarman.

Hi Katlyn, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
When I was growing up, my dad gifted me with the Rich Dad Poor Dad book series. I remember learning about assets and liabilities, investing and business building. This began my entrepreneurial mentality starting at the age of 11. At the age of 18, I became interested in opening a business of my own. I went to my parents and with their support, they helped me launch my boutique–Kaamore. With my business license, credit card, and homemade website, Kaamore kicked off in 2017. My favorite part about owning a business was getting to connect with a community full of creativity and support. I took advice as constructive criticism, which is very important when understanding how to grow a successful business. A year into Kaamore, I applied to be a vendor at a collective market–Joys Collective Market in St. Charles, MO. At Joy’s, I was able to showcase my boutique in a 10×10 storefront with guests seeing the brand in person.

During these times, I learned many things about being an effective business owner. After four years in Joys, I moved to Clarksville, TN and sold the remainder of my inventory. This brings me to today–5 years later. As I graduated with my undergrad in Textile and Apparel Management at Mizzou, I realized I needed a new opportunity. Taking everything I have learned from being a business owner, I wanted more. With my husband’s support, I began to pursue a graduate degree in Master’s in Business Administration. I was so inspired by the collective market model, I want to provide young entrepreneurs the same opportunity Joys had provided for me–a supportive community with resources and an effective business model. I believe how you manage a team will determine the success of a company. My MBA will guide me on future business ventures I embrace and administer top-of-the-line employee management.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
If one were to start a business and say they expect no bumps in the road, I’d advise them to steer clear. Starting this business at such a young age, I was not dependent on my boutique to provide me with a living wage, so any ‘mistake’ I made was a learning opportunity. Hitting those walls where one feels uninspired is normal, so I used these as a time to rest and reset. There were times where I didn’t meet my expected monthly goal; however, financial success was not the main focus of Kaamore. Finding a balance between work, school and social life were occasionally difficult to manage. Luckily, my business was my hobby and I was able to include my family and friends to help me, making it more enjoyable. Throughout my undergrad, I still found time to balance everything, which I am proud to say. It all takes practice and patience, which are important characteristics to acquire.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
What is Kaamore? The name came from my own, Katlyn! “K” and my middle name Ann “A”. Then we added the “amore,” which means love in Italian. The idea behind this brand is to give women confidence in their style so they can feel good when they are giving love to the world. Our goal is to be inclusive to all women, no matter size, race or age. Kaamore in essence, means to love yourself and to love others. As a young brand, we have a passion for our customers… YOU. We are committed to helping your online shopping experience run smoothly. By supporting our brand, you are allowing us to work towards owning a sustainable clothing boutique. With your support, we are hoping to learn to love ourselves, love others, and love the planet better.

Who else deserves credit in your story?
First and foremost, my parents and brother were my biggest cheerleaders and supporters. My mom and dad would help me purchase inventory when needed and were the best photographers! Ali and Austin, the owners of Joys, played a huge role in the success of Kaamore. Without them, I am not sure where Kaamore would’ve been.

While I was working in retail, my coworker Ellie was an incredible graphic designer specializing in web design.  Through her design company, Little Bee, she created the most beautiful site and was an inspiring and creative friend who helped transform the vision of Kaamore. I had many friends who cheered me on every step of the way. Moving into this next chapter, my husband has been my biggest influence. I knew I wanted to create my own storefront one day but just wasn’t quite sure what it would be. He gave me the inspiration to further my education, to position myself to own my own collective market one day.

Contact Info:

Image Credits
Katlyn Jarman, Ellie LaPosha

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