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Inspiring Conversations with John Muldoon Joe Antonelli of SWHET

Today we’d like to introduce you to John Muldoon Joe Antonelli.

Hi John Muldoon, so excited to have you with us today. What can you tell us about your story?
Both Joe and I were former SIUE student-athletes. Upon graduating college, we both went our separate ways. One of us moved back home to New York, and the other moved back home to Chicago. John was back home in NY, coaching private practices, and Joe came up with the idea of creating an app where athletes could find personal coaches in their local area. After 3 years of developing our identity for the business, fine-tuning our business model, and planning our launch, we decided to move back to St. Louis, where we would launch the idea around neighboring colleges. Then SWHET was created (pronounced like sweat). SWHET is an online marketplace where kids can shop for private coaches in their area. Athletes can filter by sport, price, and location. The goal of SWHET is to give back to the communities and sports that we care so much about. The best part about SWHET is anybody can sign up. SWHET is not just for the Division I high school prospect but also for the youth athlete just beginning a new sport. Not only is SWHET inclusive to athletes that can’t afford to spend hundreds of dollars on private lessons, but it is also inclusive to coaches that are just starting and don’t have enough money to spend on overhead. Coaches are allowed to pick their price as well as the location of the practice. Whether a local park or field, all our coaches have passed background checks and are committed to passing on their knowledge and love for their sport!

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been fairly smooth?
Overall, it has been a smooth road. That is not to say we haven’t dealt with our issues. We’ve realized that nothing ever goes perfectly the first time around. One thing that we have done a great job of is being able to roll with the punches. We enjoy solving issues because we know it will only help us figure out how to make our process as efficient as possible. It also helps us realize how fortunate and privileged we have had the coaches we have had throughout our careers. We often draw on our athletic careers as guidance in dealing with adversity and challenging situations. We owe a lot of thanks to coaches and people that have invested in us at a young age.

Appreciate you sharing that. What should we know about SWHET?
SWHET is an online marketplace where athletes can shop for private coaches in their local area. Athletes can search by sport, price, and location. The goal of SWHET is to give back to the communities and sports that we care so much about. The best part about SWHET is anybody can sign up. SWHET is not just for the Division I high school prospect but also for the youth athlete just beginning a new sport. Not only is SWHET inclusive to all athletes that can’t afford to spend hundreds of dollars on private lessons, but it is also inclusive to coaches that are just starting and don’t have enough money to spend on overhead.

Can you talk to us a bit about the role of luck?
We often joke that if it weren’t for bad luck, we would have no chance. However, with this, we have had some good things break our way. We contribute that to us staying the course. If you stick around long enough through the trials and tribulations, you’ll get a lucky break at some point! Another thing that we have learned is that it is our job to make do with the hands we are dealt. Just because we get dealt a bad hand doesn’t mean we can’t win. It means we must be more creative, efficient, and patient with the process. We also see this as something that might take 5-10 years, and we are committed to staying the course!

Pricing:

  • Affordable
  • Reasonable
  • Customers have the ability to shop for best option
  • family friendly

Contact Info:

Image Credits
SWHET Coaches: Micah Jones (Basketball) Amber Storer (Softball) Brady Bunten (Baseball) SWHET Athletes: Abby Jones (Basketball) Nora Bhooshan (Softball) Gus Schumacher (Baseball) Photos by: Alica Kapolis

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