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Inspiring Conversations with Kennedi Brown of HERBAURA

Today we’d like to introduce you to Kennedi Brown.

Hi Kennedi, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today.
Herbaura was conceptualized in one of the darkest times of my life. At the time, I was in college pursuing a major I did not enjoy. I was struggling to pass classes, dealing with past trauma, struggling with body dysmorphia, and trying to find my purpose, all while feeling like I’d never make it to the mark of the expectations I felt were being placed upon me. I was consumed in sadness and fear to the point where I started to harm myself and neglect my basic needs.

One day, I decided that I couldn’t take feeling so much pain anymore so I decided to fight back. I began to force myself to do self-care rituals on Thursdays to try to ignite a peace within me I had never felt. In the midst of all those Thursdays Herbaura was born.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Being new to the business, it definitely has had its ups and downs, but I am grateful to the customers and supporters who have helped me propel HERBAURA to what is today and what it will be in the future.

Appreciate you sharing that. What should we know about HERBAURA?
HERBAURA is a brand that accepts people as their natural selves. In a world where people are striving to look perfect, HERBAURA encourages people that they are already perfect. HERBAURA is set apart from others because, in addition to the products we sell, HERBAURA serves as an outlet to speak their truths. HERBAURA is not only a place to buy aromatherapy candles, apparel, and body care products, but it serves as a house for a community of people with growth and healing in mind.

The purpose of the brand is to help encourage inner and natural beauty. We currently broaden this conversation through our monthly Self Care Sounds Series. We have created a platform for people to have a space to talk about these difficult conversations about beauty, work, passions, etc. We currently host IG lives and create blog posts that center around healing, growth, and inner beauty. We believe that it is our purpose to help people become happier with the beauty that they already have.

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