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Inspiring Conversations with Robyn Winslow of Totally Baked

Today we’d like to introduce you to Robyn Winslow.

Hi Robyn, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers?
I would love to say, I’ve always had a passion for baking, but I discovered my talents strictly out of boredom. It was 2020, and the Covid pandemic was here, and we were all on lockdown.

I spent my time on YouTube looking at a wide range of videos. I started out watching cooking videos, and then I would try out recipes, and they would turn out okay, so I kept at it.

One day, I decided to make some Hennessy cupcakes when I saw a recipe online. The actual cupcakes turned out great, but the frosting turned out horrible, it was watery and no matter how much-powdered sugar I added, it just did not thicken up, and I felt so defeated, so I gave up on baking and just stuck with cooking.

When I’d be online, I would always see Kitchenaide mixers, and I wanted one so bad; I felt like every kitchen should have one, so I finally broke down and bought one for $400.

When I opened the box, I immediately thought of those Hennessy cupcakes I failed to make months before, and I tried again. This time, they were perfect. I took them to work, and let my coworkers try them, and they loved them. The next thing I know, I was trying a new cupcake recipe every week.

People would always tell me to stop baking for fun and take it seriously. It took me about a very long time to take it seriously, even with people messaging me on social media asking can I make them this or that. I finally made it legit, and Totally Baked, LLC was born.

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
Everything was smooth until I started the LLC.

Before the LLC, I was just doing it for fun, there was no pressure, and I didn’t care about anything. Once the LLC came, I did a lot of research, and the more I researched, the more overwhelmed I became. At the end of the day, I’m no big corporation; I’m just baking out of my house, and I wanted to be as legit as possible.

Even making social media pages gave me anxiety because it’s a lot different than making personal social media. I literally had to make myself create a Facebook and Instagram account at 3 am one night, and I still don’t really advertise the accounts as I should.

It’s hard doing everything yourself, and I have no one to ask. I’ve made a lot of mistakes, and I have had to pay a lot of money to correct those mistakes. I feel like now I better understand establishing business credit, how to price products, how to shop smarter for ingredients, etc.

Alright, so let’s switch gears a bit and talk business. What should we know?
Totally Baked, LLC focuses on sweet treats, mostly baked goods like CUPCAKES (vanilla, strawberry, lemon, cookies and cream, key lime, Reese’s, snickerdoodle, red velvet, peach cobbler, and many more), and if it can be made into a cupcake, it can be put inside a jar!

Yes, CAKE JARS are a thing, and they are exactly what the name says: cake in a jar; something different and still delicious, and lastly, COOKIES (chocolate chip-with or without nuts, red velvet, snickerdoodle, oatmeal raisin, sugar, peanut butter with or without chocolate chips, and I’m always working on specialty flavors).

When I first started, cupcakes were the biggest thing, then I began experimenting with different cookie flavors, and now cookies have taken over. Once I introduced the banana pudding cookies, they were constantly being requested. Now, I’ve tried a new flavor I call “Chocolate Velvet”, which is chocolate chip and red velvet mixed together; those have become my new highly requested flavor.

I have a big personality and it shows in my presentation. I would never give someone a cupcake with frosting; no, there has to be pizzazz, a theme, something.

Everything is made from scratch. There are different choices of frostings, the cupcakes can be stuffed depending on what it is. For example, the strawberry cupcakes can be stuffed with a strawberry cream cheese mixture. Cupcakes can also be “boozy” for adults.

I receive a lot of requests on making cakes, and right now my focus isn’t on cakes at this time. I have made several banana pudding cakes, and they were amazing, but it still didn’t make me want to jump right into making cakes just yet.

I know I will eventually take on whole cakes, cheesecakes, funnel cakes, pies, donuts, etc in the future, but right now my focus is on cupcakes, cake jars, and cookies. I could even make some Jell-O shots for a party. I could be bullied into making something different if someone put enough pressure on me to do it.

We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?
I think luck is a “cop-out”, and that’s all. We define our own luck.

Yes, life will still happen and may knock you down, but it all depends on how the person gets back up. We all have a story; most of our stories have a lot of hardships, but at what point do you stop letting it define you? If you have a victim mentality, you’ll always be a victim.

I don’t believe in hands out, and I don’t believe in “hand-holding”. Help yourself; it’s no one else’s job to look out for you. There is no luck; there’s an opportunity, and what you choose to do with it.

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Image Credits
Robyn Winslow and Totally Baked

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1 Comment

  1. yvonne hellems

    June 21, 2022 at 1:09 pm

    Loved the interview, how you allowed her to tell her story. She will be an inspiration to others that want to start a busboy but feel that life obstacles will not allow them to. Awesome article

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