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Inspiring Conversations with Rochelle Farquharson of AFKH NATURALS LLC

Today we’d like to introduce you to Rochelle Farquharson.

Hi Rochelle, thanks for joining us today. We’d love for you to start by introducing yourself.
I started Afrokinkyhair (now AFKH Naturals) in 2016 when I decided to ditch relaxers and grow my hair naturally. At that juncture, I was relaxed for 10 years and was experiencing hair loss from the constant reapplication of chemicals on my hair. Afrokinkyhair started as a blog where I documented my transitioning period (exactly 6 months), the big chop, and my monthly hair-care routine. It evolved into creating hair care products in my kitchen using ingredients such as shea butter, a variety of oils, avocado, bananas, and various food items. After successfully creating a healthy hair care routine and seeing amazing results, I began writing for other women who wanted to start their hair care journeys. I shared tips, tricks, and product information that helped me to maintain healthy hair. I also began researching healthy hair care ingredients, which led to my creating my very own product line, which includes shampoo bars, deep conditioners, moisturizers, hair growth oils, and other treatments that are now known as AFKH Naturals. I also wrote a book called “10 Essentials to Growing Long, Healthy Natural Hair, ” which has helped many women learn the basics of afro-textured hair and what works best for their particular hair type. You can find all products at easy.com/shop/afrokinkyhair, and you can see my book at Amazon.com.

We all face challenges, but looking back, would you describe it as a relatively smooth road?
It has been a mixture of successes, failures, accomplishments, and fear, but throughout the journey thus far, I’ve grown as a person and a business. Any venture will have challenges, growing pains, and obstacles. The biggest challenge is getting back up when you’ve been knocked down, and the greatest joy is never quitting.

Appreciate you sharing that. What should we know about AFKH NATURALS LLC?
I’m a multi-faceted individual in which my professional life consists of entrepreneurship, being a writer, and having a finance career. However, AFKH Naturals is a natural hair-care-based company that revolves around creating and celebrating natural hair and products. I use only natural and healthy ingredients that benefit afro-textured hair while imparting information that will help to promote healthy hair. I believe that hair care should be simple and that the products should be natural, chemical-free, and healthy. My brand is based on nature, acceptance, and self-love. Nature is the basis and concept of what I do in creating products from natural ingredients, acceptance of a woman’s curls in whatever curl type it may manifest, and self-love, which indicates the confidence to care for and rock your curls regardless of what the world thinks.

My proudest moment is always reading the comments and feedback on my products. It gives me the strength to keep producing my best and direction for growth and improvement. My brand promises only to use healthy, natural, and sustainable ingredients to create products that fit afro-textured hair.

Are there any important lessons you’ve learned that you can share with us?
There are many lessons that I’ve learned, but some of the most important include:
1. There will be ebbs and flow in a business; in the down moments, don’t give up.
2. Promote your business every day as much as you can. An unknown business cannot flourish.
3. Believe in yourself and your products, and put your all into what you believe in.

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