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Life & Work with Alicia Noori

Today we’d like to introduce you to Alicia Noori.

Hi Alicia, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
My name is Alicia Noori and I am a motorcycle enthusiast and sales woman. I graduated from Washington University in St. Louis with a Bachelors of Science in Health Care Sciences in 2015 and planned on going to Medical School to become a doctor. My life changed drastically that year, however. I became divorced and lost my younger brother to a heroin overdose. Both of these two events made me really start asking myself what mattered to me most and what made me happy in life. I also became abruptly aware of how short life is. This thought process got my wheels turning.

Knowing that my brother had taught me how to ride his motorcycle, and how much happiness it brought him, I considered buying myself a motorcycle. It took him weeks to convince me to even get on his motorcycle and let him teach me how to operate the machine. I was timid, scared I might hurt myself, and kept telling him that I didn’t have time for frivolous activities such as riding a motorcycle, as I was always studying and doing homework for college courses. He kept pushing the issue and explaining to me the feeling of freedom riding gave him, and insisted that I would love it. He mentioned the power of wind therapy and the overall feeling of independence and power that riding a motorcycle could give me. Eventually, I finally broke down and let him give me a few lessons.

After he passed, I started thinking of ways I could make his legacy live on. So, I randomly purchased a Harley-Davidson Sportster. My mother thought I was crazy, my Dad thought I was awesome, and my friends thought I was such a badass. Little by little, I got more and more into the hobby. I found myself riding all the way to the Sturgis Motorcycle Rally, making new friends with other riders, and customizing my bike to suite my style and needs. Before I knew it, I was totally into the motorcycle scene. I found a sense of belonging. I also felt that my brother was watching over me, or was with me in a sense, every time I rode. I still feel that way. I feel connected to my brother when I ride.

After 2 years of applying to medical school turned up empty handed for me, I considered going into medical sales so that I could stay in the medical field and still use my degree. So I started applying for positions in medical sales and also turned up empty handed because I didn’t have any sales experience. The only experience that I had working in the medical field was as a surgical assistant, medical assistant and scribe. I grew tired of knocking and knocking on doors that wouldn’t open for me. So, I started thinking outside of the box. I knew I was passionate about motorcycles, and I knew I needed sales experience on my resume. Thus, I applied for a position as a Sales Associate at Green Mount Road Harley-Davidson. I got the job.

Now, I’ve been selling motorcycles and other power sports for over 2.5 years and I love my job. I get to talk about and be about motorcycles all day! I also get to meet other riders and help fit them to bikes. And for some, I get to be a part of the best day of a man’s life… the day they buy their first Harley-Davidson Motorcycle. It’s a thrill, it really is. I know that sounds corny, but it’s the truth!

I’m not sure if I’ll end up transitioning into medical sales in the future because I truly feel that I have found a job that doesn’t feel like work and that I truly enjoy.

We all face challenges, but looking back would you describe it as a relatively smooth road?
My divorce stressed me out to the max and cost me a lot of money. Then my brother died and I became severely depressed and felt alone in the world because he was my best friend. Now, I have a 14 month old son and I am a single mother. It’s been a struggle bringing up my first child alone.

Additionally, I was in a motorcycle accident in August of this year while I was in Sturgis on a bike trip. I broke 13 bones in my right foot and dislocated my foot at the ankle. Spent 3 days in the hospital but, ironically, I did not need any surgery. I am still recovering from the accident and had to relearn how to walk. It’s been a struggle!

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am a motorcycle saleswoman. I am also the only female salesperson at my dealership. I set myself apart from my coworkers by marketing myself and my sales on social media. Typically, all of my customers love being featured on my social medial and can’t wait for the picture of me and them on their newly purchased bike to post on my page. I also made salesperson of the year in 2020, which was my very first year selling bikes.

Let’s talk about our city – what do you love? What do you not love?
I love that our city has a decent cost of living, and tons of touristy things to do. I like going for day trips on my motorcycle out to see historic landmarks or to eat at restaurants that are a St. Louis must such as Broadway Oyster Bar or Crown Candy. Ted Drews is my favorite ice cream spot and I often refer to Ted as my secret lover because I will always sneak out late at night for some Ted’s. The arch is also awesome and I love taking my friends from out of town there.

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