To Top

Life & Work with Jennifer Rulo

Today we’d like to introduce you to Jennifer Rulo.

Hi Jennifer, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I began making jewelry over 20 years ago when planning my wedding. I chose to make the pieces for my bridal party and myself. Jewelry-making took a back seat while raising my two children. Four years ago, I offered to make aromatherapy jewelry for the nutrition store where I worked and discovered wire-wrapping. I taught myself the techniques using books and YouTube videos. Quickly developing a passion for it, I decided to start a business. My employers were tremendous support offering encouragement and understanding.

I started Sadobie by selling my jewelry at local fairs and markets. I then placed my pieces in a few local boutiques. I have a webpage for my customers’ convenience and to reach a larger market but really sell the majority in person. I think the hardest part of starting this business was coming up with the name. It is so personal and so permanent. I decided to make up a name to be totally unique. The inspiration for Sadobie is a sweet Doberman that we had for 13 wonderful years. Sadie the Dobie.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I deal with chronic pain and chronic fatigue. Therefore, keeping that in check is my primary obstacle. I focus on maintaining balance with time and energy and try not to overdo things physically. Keeping my job at the nutrition store does add strain because of the time necessary to work as well as run a business while not neglecting family. The job has also been a blessing. With their understanding and support, I have been able to grow my business at my speed with no financial pressures.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I make handcrafted jewelry; specifically, wire wrapped jewelry. I love the blending of the woven wire with the beauty of semi-precious stones, shells, or handcrafted beads and cabochons.

There are many talented artists in this category. I have just recently come to see that I have developed a style of my own. I am told that my work is delicate while highlighting whatever it is I am wrapping. That is the best compliment I could receive. The colors, lines and textures of the cabochon or bead are my first consideration when beginning a pendant. My pieces are usually a blend of fun and elegant. Some have a hint of a Celtic style, honoring that part of my heritage. Because I stayed home with my children for ten years and was on a budget, I try to keep people in similar circumstances in mind. I offer pieces at a wide variety of price ranges. I want to provide a special piece for every price point.

Can you talk to us a bit about happiness and what makes you happy?
I am a pretty happy person so what makes me happy is a long list. As for my jewelry business, it would be validation from my customers. Making jewelry is very personal. You put a lot of yourself into each piece. You are putting your vision out there on display. It is gratifying when a person tells you they appreciate your work and why. It adds value to the effort knowing it is special to someone else.

Contact Info:

Suggest a Story: VoyageSTL is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

1 Comment

  1. Merrilyn Shoemaker

    August 13, 2021 at 2:39 am

    Lovely (as always). Your work is so elegant. I am honored to own a piece.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in Uncategorized