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Life & Work with Lyndsay O’Neil

Today we’d like to introduce you to Lyndsay O’Neil. 

Hi Lyndsay, we’d love for you to start by introducing yourself
I grew up in the food and service industry, my dad is an executive chef and my mom worked catering. I was definitely born into the food life. I started caking when I was 13. After volleyball season was over for me, my mom signed me up for cake decorating classes at our local craft store. I was not very excited about it and a bit reluctant. While I decorated cakes at home, I didn’t see myself doing much more than a box of cake in a 9×13 pan and a can of icing with sprinkles. 

4 cake courses later, I completed all the classes. I then became the little girl who makes cakes. I made cakes for all my family, their friends and whoever else found out about me. This went on for about 4 years until I could get a job in high school at a bakery. 

My entire life I have always said I was going to be a nurse, or have some type of position in the medical field. Many people throughout my caking asked me if I was going to have my own bakery one day, and I said it often. My answer was always no, I didn’t want to work a lot like my dad. I wanted to be a nurse. 

As high school and college went on things changed and I realized I didn’t want to be in school for another 6 years. So, I chose the caking life. In 2016 I opened cake house design. 

We all face challenges, but looking back would you describe it as a relatively smooth road?
It has not also been a smooth road. I’m sure most business owners would say the same. And sometimes it’s still not. I still consider myself new in business. Only being open 5 years, I have so much to learn. I started decorating cakes at 13, I did that out of my house for about 4 years, then worked in a bakery for 4 1/2 years. While my time in a bakery was short, I was able to learn a lot about business and myself. 

One of my biggest struggles was letting go and asking for help. And I still struggle with it today. No one has a successful business without asking for help. I cannot do it all. And when you think you can is when you start making those little mistakes. I’m a major control freak and like to be a part of everything and do everything myself, but I learned very quickly that my business cannot and will not grow if I don’t learn to train and delegate simple tasks to employees to make my life easier. 

Appreciate you sharing that. What else should we know about what you do?
At Cake House Design, we pride ourselves on being completely custom and unique. This is not your typical “pick out of the book bakery” 

In our wedding consultations, we discuss all aspects of the client’s wedding. In the first ten minutes, we don’t even discuss cake or desserts. My goal is to learn about our couple. What makes them who they are. What their day will be like, colors, their inspiration, etc. I then have them show me pictures of styles that they like of cake. We even go beyond cake, we look at color swatches, their dress patterns, architecture of their venue. I find out what they do and don’t like and why. 

All of this information then helps me with my next and very important step to their wedding cake decision. I take all that information & pictures and I turn them into one-of-a-kind sketches. Cakes they’ve never seen before on Pinterest. And that’s important to me. People come to cake house because they want unique but trendy. They want something different and not the traditional style of wedding cake, but something that their guests will not stop talking about. 

Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
My advice for anyone in any career or business is to never stop learning. Never stop researching new ways to do your job, don’t stop teaching yourself new tricks, techniques, and trends. Life is constantly changing and evolving and if we don’t do the same, we will get lost and that’s when people lose interest in you. 

Pricing:

  • Starting point is $4.50 per serving for custom cakes
  • Wedding cake & dessert display minimum is $800.00
  • Most of Our storefront bar options range from $2.00-$15.00

Contact Info:


Image Credits

Chosen Photography
Tanisha Shoots Love

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