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Life & Work with Raquel Pitty-Diaz

Today we’d like to introduce you to Raquel Pitty-Diaz.

Hi Raquel, please kick things off for us with an introduction to yourself and your story.
I graduated from Truman State University with a Bachelor’s in Communication in 2018. I got a job as a secretary in worker’s compensation to pay off my student loans. I absolutely hated my job, I felt stagnate and depressed. I even ate lunch alone for most of my time at the company. After two years of working there, I decided to go to Grad School for Marketing in hopes of becoming a Social Media Manager. After a few weeks of grad school, I was unexpectedly fired and found myself jobless during a pandemic. I had no idea what to do or how to proceed. I spent weeks trying to find a job in my field, but nothing came about. I had almost given up when I woke up one day and had an idea.

My hairstylist, Erin Mohr, opened The Up and up Salon in 2020 and I reached out to her, hoping to assist with her social media presence in order to bump up my resume. I offered to work for free since I had just started in the industry but she refused. She offered to trade haircuts for my service for a month and if everything went well, she would hire me as the Social Media Manager for her Salon. After working for a month stumbling through taking salon photos, learning about Instagram insights, and figuring out a system that works for everyone, I was hired as a consultant for the salon.

With the chance that I was given by Erin, I realized that I had so much more to offer. I created work for myself and I was proud of that work, I hope in the future I will be able to sign more clients and expand my portfolio while finishing my Master’s Degree.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Absolutely not! It was really hard seeing former classmates excel while I worked a job that was not right for me. There are a lot of things that people don’t tell you about having a job or searching for one. The mental health issues I experienced from working in a toxic work environment caused extreme burnout. I wanted to find another job but I was so exhausted from working that I physically and mentally could not bring myself to fill out an application.

I was actually relieved when I was fired but then comes the constant rejection. I applied for job after job because that’s what you’re supposed to do, but the rejection also weighed on me. I had a college degree, I had the experience but not enough experience to be hired, and I couldn’t gain any experience if I wasn’t hired. It was a never ending cycle that I couldn’t escape from.

Can you tell our readers more about what you do and what you think sets you apart from others?
I am a Social Media Manager and Graduate Student at the University of Denver (online). I am currently self-employed and looking to expand my clientele. I advise as well as manage social media accounts such as Instagram, Twitter, Facebook, and almost every other site you can imagine. I am really proud of increasing my client’s content interactions by 1700%+ in just a few months. I am most proud of creating my own social media management job/brand and slowly working to better my skills and knowledge.

What sets me apart from other social media managers is my intersectional approach to reaching diverse online populations. As I originally come from marginalized communities, I have a unique insight on how to reach and relate to those audiences. I also provide a personalized boutique experience that can go above and beyond in terms of customization for my clients. I have multiple packages that work for everyone’s price points and I hope to work with small businesses and underrepresented clients in the future.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
It’s hard to predict what the next big thing will be, but it will occur on Social Media. A lot of industry talk is moving toward video content. If you can utilize Tiktok, Instagram Reels, etc, you will be able to grow your reach. I have also read that influencer content will grow as well as ephemeral content like Instagram Stories.


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