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Meet Danisha White of Strategic Truth Solutions

Today we’d like to introduce you to Danisha White.

Hi Danisha, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
After obtaining my Print and Internet Journalism degree from Missouri State University, I was neck-deep in applications to continue my professional career as a journalist. I desperately wanted to write. Unfortunately, the publications I applied to were not looking for new writers. At the end, or beginning depending on how you see it, I joined the team at my alma mater as a new media specialist. There, I deepened my understanding of a different opportunity: social media management and advertising.

As I look back over my career, that opportunity spurred my interest in helping small businesses speak to their ideal audiences. In 2020, I decided to apply that knowledge to my own vision. Before the Covid-19 pandemic took center stage, I had transitioned from a reporter in Jefferson City back to higher education. Unfortunately, I was one of the thousands who were laid off at that time. While it wasn’t the ideal situation, this was part of a divine plan. I had no fear – just self-reflection and redirection. With that drive, along with my amazing support system, including my adoring husband, I’ve moved forward to where I am today – a digital marketer helping small businesses speak to their ideal audiences.

We all face challenges, but looking back would you describe it as a relatively smooth road?
As an entrepreneur, there are always bumps in the road. Since I work from home, balancing personal and professional tasks can be difficult. Finding the discipline to sit at the kitchen table and re-structure it as an office wasn’t easy. Thankfully, I have an official home office now, which helps me stay focused.

Alright, so let’s switch gears a bit and talk business. What should we know?
Strategic Truth Solutions is a digital marketing consulting company. Our main goal is to help small businesses speak to their ideal audiences. We specialize in social media marketing campaigns, email marketing, and content writing. There are various angles in which we can meet the needs/requests of the business owner.

Often people think running Facebook and Instagram ads is simple. While it’s not as easy as some people might think, they are right in believing that using digital marketing to reaching your audience is a worthy one if done right. At STS, the clients have a professional writer and experienced digital marketer wrapped in one. We’re proud to provide strategies for small businesses to speak to their truths.

So maybe we end on discussing what matters most to you and why?
Clarity and truth are my top priorities. When captions are written clearly, it’s easy for readers to digest and understand. When a brand’s mission is clear, people who value that mission will follow you. The truth is solid and unclouded. In my mind, clarity and truth walk hand in hand in my personal and professional life.

Contact Info:

Image Credits
Vesta Greene

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