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Meet Erica Wolf of O’Fallon

Today we’d like to introduce you to Erica Wolf.

Hi Erica, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
After I had my son, I was allowed to be a stay-at-home parent with him. I loved every moment I spent with him, but at one point, I realized that I wasn’t giving myself an outlet or time just to be me. My husband and I had many conversations about how I felt. I knew I couldn’t go back to work as we didn’t have anyone to watch our son, and we couldn’t afford daycare. I desperately wanted a way to help our family financially and also gain back a sense of working again. On a whim, my husband went out one day and returned with a midsize canon camera. I remember him walking into the house and coming right up to me and handing me a Target bag, and I was so confused. When I looked at what was in the bag, I was even more confused. What was I going to do with a camera? I had gone to the community college for a Fine Arts degree, but most of what I had focused on was illustrating and designing. I never took a photography class. Besides that, I had been a leader for Target for several years. I had zero experience in the photography industry. But, my husband smiled at me and told me that he knew I would do wonderful things with that camera. And, he was so right!

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
It wasn’t bumpy, but it wasn’t smooth. I spent a LOT of time looking up anything I could find on the internet. I joined every group I came across about photography, business, vendors, etc. I wanted to know as much information as I could. I think the most I struggled with was simply not being experienced. I had to learn certain things as I went along.

Appreciate you sharing that. What else should we know about what you do?
Before I did pictures, I worked at Target for several years in different leadership positions; I truly believe that the business and guest service skills I obtained from Target helped me in my photography journey. I am very proud of the time I spent at Target. I am thankful for that opportunity, especially at a young age.

The transition from working full-time in a leadership position to being a stay-at-home mom is a huge part of why I picked up that camera my husband bought me. I wanted to interact with people, and once I got a taste for creating beautiful images, I was hooked!

Pige & Kat Photography evolved from Erica Lynn Wolf Photography. I went from helping people and offering my time at every chance I got, to focusing on a more solid and strutted business plan. I gradually made my way into the wedding industry, which is a whole story. I also made family and children portraits a priority.

I know in the small business world, you always want to ensure that you’re pricing your services accurately, and to be quite honest, I didn’t love many of the recommended pricing methods that I read about. I came from a family that couldn’t afford the luxury of things like family vacations, much less regular family portraits. I always priced my sessions in a manner that I could relate to so that they didn’t discriminate against someone’s budget. Photography is SO important. Pictures and memories are all we have when our loved ones leave us. I firmly believe everyone deserves them!

What has been the most important lesson you’ve learned along your journey?
You can go the extra mile and still be as far away from the end goal as when you started. Work hard, be consistent, but also don’t be surprised when it doesn’t get you anywhere. Don’t give up on those plans and ideas you have. Write them down and focus on them every day. You will get there!

Pricing:

  • Mini Sessions $100
  • Regular Sessions $150

Contact Info:

Image Credits
Pige & Kat Photography

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