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Meet Jamia Burns

Today we’d like to introduce you to Jamia Burns. 

Hi Jamia, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My business was founded in 2019, after the passing of my boyfriend. Malik and I began dating in 2016, he was murdered due to gun violence on March 11th, 2019. After his passing, I completely lost myself. I felt discouraged and wanted to give up but I knew I couldn’t. His hustle and grind always inspired me, so I knew I knew I had to continue with all of our plans. June 2019, I began brainstorming and investing in my cosmetic business. When coming up with a business name I knew I wanted to have a part of Malik’s nickname in my business name. That’s where I got “Pretty Count$” from. When starting my business, I didn’t know where to really start. I honestly took a leap out on faith. I started my business with only $250, I began by making natural, vegan lip gloss, mink lashes, anklets, and rhinestone hairpins. My business release date was September 11, 2019, I sold out of everything within a week. I was beyond proud of myself, I knew I had to keep going and keep expanding. A few months later I began making natural, oil-based body butter which also sold out within days. As the year went on, I continued to do more research about different oils, herbs, and soap bases that were beneficial to the skin. As of now in 2021 I sell a variety of skincare products and I am also looking to begin esthetician school next year in the fall. My business will continue to expand with more products and I will continue to make Malik and myself proud. 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
My journey as a small business owner has not been smooth. Many times, I wanted to give up and forget about my dream. I dealt with depression and procrastination until May 2020. I prayed myself out of it and began overcoming everything I thought I couldn’t. I was always afraid to expand and make new products but once again I always took my leap out on faith. I learned that making cosmetics is a trial-and-error process. In my two years as a business owner, I can say I have only had to start over with two of my products. Making cosmetics isn’t easy, especially if you are not consistent. I still to this day have a hard time being consistent with making certain products but I’m learning. 

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am the owner of Pretty Count$ LLC, I am a natural oil-based company. I make lip-gloss, lip scrubs, lip oils, lip balm, soaps, scrubs, body butter, serums, and I am planning to expand in the upcoming year. I am most known for my moisturizing lip glosses and turmeric products. My goal as a business owner is to get more people to not only hustle but to also stay on top of self-care needs. I learned that some people get away from self-care when they are focused on working. We have to learn how to balance out the two. I am proud to say that I have encouraged so many people to start taking care of their skin and I encouraged others to start businesses. I know everyone brings something different to the table, I love seeing young business owners. I also love that my business is authentic. Every aspect of Pretty Count$ LLC is authentic and inspirational. 

Can you tell us more about what you were like growing up?
Growing up I was always a shy but outgoing kid. I had many friends and I was always nice to others. My outgoing personality made me who I am today. My personality also makes others want to support me as a small business owner. Growing up I was never the type of kid that dreamed of being a doctor or a lawyer, I always had an aspiration for fashion. In 5th grade, I dreamed of being a fashion designer or a personal stylist. I knew I wanted to be an entrepreneur at a young age. As I grew older my dreams changed in almost every grade. I remember in 8th I always told myself I would be an accountant. Once I got to high school that dreams changed. I knew I wanted to be self-employed. Once I graduated, I figured out what type of business I wanted to run. 


  • Lip Gloss $3 – $8
  • Bar Soap $5-$10
  • Body Scrub $7-$16
  • Serums $10-$20
  • Body Butter $10-$20

Contact Info:

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  1. Jacqueline Parchmon

    October 11, 2021 at 5:13 pm

    I love it baby girl!!! I will forever continue to support you…. Great job,Tt Jackie love you.I’m so proud of you….

  2. Marva

    October 11, 2021 at 5:30 pm

    I am so proud of this young Lady, she has done what a lot if people only aspire to do. Jamia, will always have my support, I pray for much continued Success.

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