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Meet Kelly Bileddo

Today we’d like to introduce you to Kelly Bileddo.

Hi Kelly, we’d love for you to start by introducing yourself.
I have been a cosmetologist for 20 years. In my career, I have worked every aspect of our industry. I have worked as an educator under the Henkel brand for 18 years. I started with Sexy Hair as a kid. I wanted to excel at my craft and placed my trust in them. I rediscovered my talent and became one of their lead global artists. I traveled the world teaching other hairdressers about our product line and how to excel in our industry. I moved into a creative position and built a barbers program right when the men’s grooming blustery rose. I am also a barber that crossed over in 2014, so this was my niche! After the program was up and running, they moved me to our STMNT team to build our education as the brand was launching. About 10 years into my career, I decided that it was time to take what I had learned and share it. I opened Salon Antebellum in 2012 with plans to change our industry. And I’m just getting started. I have built a successful company to empower the hairdresser and their craft. Through our associate’s program and ongoing education, I am confident I have some of the most educated and talented staff members. I believe that the industry is intimidating. And when we get started, it can take a toll on self-confidence and self-love. I strive to build that empowerment back into my staff. Without self-love, it’s very difficult to have our guests fall in love with themselves as we anticipate. Confidence is key and is the core to self development. It’s something I have been working into our curriculum, and the payoff has been well worth it. We also love working with our community to build it up, donate time, and help raise money for local charities and artists. We work with St Baldricks and other local STL artists that are growing their network in the fashion industry.

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been fairly smooth?
No fucking way! Running a salon is no cup of tea. I opened this salon to end up divorced 3 months after. It was the hardest thing I have ever done besides having a baby as a baby myself. I’m a single professional woman. And the come and go of relationships built is heartbreaking. But through the years, you learn to appreciate what lives you have touched and milestones you have hit. It grows you immensely, and you learn so much about life.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar, what can you tell them about what you do?
I have traveled as Global artist that has taken me to Norway, Nova Scotia, New Finland, and South America. It was the best of times. Seeing our industry in different cultures is mind-blowing. I had the honor of Betsy Johnson handpicking my work to be used on the runway of New York Fashion Week. That was in the top 3 best times of my life. But opening Salon Antebellum was a life lesson I will never return. Through these doors, I discovered my niche in men’s grooming and took myself back to school n 2014. Best decision ever. The knowledge I learned and have taught myself has taken me to a different level with hair design. My love for the artist behind the chair sets me apart and my company apart. The ability to build their confidence with knowledge and self care is needed to be successful. That has been my newfound passion. I am growing my team members into their purpose.

Let’s talk about our city – what do you love? What do you not love?
I love St Louis for it is such a small big city! Everyone knows everyone. The way we can connect and help each other through people we know is a blessing. BUT it’s also our curse! Everyone knows everyone!


  • We base pricing on a level system based upon the demand of our artists time and experience.
  • We offer pricing on a budget with our associates. They are fully licensed and capable. Just building confidence and a clientele.

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