Today we’d like to introduce you to Alexis Whittier.
Hi Alexis, so excited to have you with us today. What can you tell us about your story?
Business, boldness, and fashion have been ingrained in my DNA since childhood, much to the credit of my inspiring grandparents, James A. and Queen Esther Whittier. Granddad owned a thriving construction business despite being a time when racial tensions were the norm. While Grandma could captivate the room from the moment, she entered it with her curves, bold fashion sense, and soulful demeanor.
As a child, I was bashful, but my love for dressing up and captivating crowds, as my grandma did, with my signature “Whittier” eyes, allowed me to overcome that. My eye for fashion and style came as I witnessed my grandparents’ strength and beauty perfectly modeled. Through that strength, I followed my passion and created Alpha Queen Boutique. Honoring my grandparents reference their names and embody their character.
Alpha Queen Boutique is the epitome of bold, confidence, and style. The ALPHA is strong and thrives, while the QUEEN is beautiful and commands the room simply by entering it. Alpha Queen Boutique was created for bold women and men looking for a unique style that is not found everywhere. For curvy women who have difficulty finding clothes that truly fit and strong men who prefer to look as confident as they feel but find it challenging to find clothes that fit their personality. Alpha Queen Boutique embraces and thrives in the categories that other brands neglect.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
It has not always been easy. I endure many challenges, especially during Covid. The biggest challenge has been trying to fund my business. While trying to keep my business name afloat, many sacrifices have been made. I work a 9-6 job to invest money into my business. Some days I may have sold. Some days I don’t make anything. However, I believe in my dream and its passion, so I keep investing in myself. There’s no team helping me. I do it all, from bagging orders to shipping them out. I do all. So it gets hard doing it all on my own too. I keep in mind the vision I see for Alpha Queen Boutique to keep me motivated.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I work in the apartment/ housing industry. I was just promoted to the property manager, so I’m excited to take on that new responsibility. My coworkers described me as caring, approachable, and easy to talk to. I like to see everyone thriving in their position, so I would teach my coworkers whatever I know. They were all promoted and very grateful to have had me as their manager. Still, they tell me how much they appreciate me for helping them. I’m very proud of myself. I experienced many losses when my Grandmother Delores Turner and my uncle Ricky passed away this year. I was also dealing with a divorce. Through that pain, I found myself. I rebuilt my confidence and have been able to provide consistently towards my goals. I’m independent, and that feeling is like no other.
We’re always looking for the lessons that can be learned in any situation, including tragic ones like the Covid-19 crisis. Are there any lessons you’ve learned that you can share?
I definitely took the time to learn what my clients want. I studied a lot of trends. I concluded that my customers are like family, and they want comfort. They want to feel good and look good while doing their everyday errands. I considered pricing should be just as comfortable. So we thrive on comfort and affordability. Being completely online made it convenient for my clients as well. Making their shopping experience great is my priority.
- Website: Alphaqueenboutique.com
- Instagram: #alphaqueenboutique
- Facebook: @alphaqueenboutique
Edison Floyd Ignited Fitness