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Rising Stars: Meet Atteniq Latriece

Today we’d like to introduce you to Atteniq Latriece.

Hi Atteniq, thanks for joining us today. We’d love for you to start by introducing yourself.
As a little girl, I always loved anything hands-on. From arts and crafts to doing hair.

I discovered I really wanted to learn to do hair when I got my first Bratz doll mannequin head. I was around 10 years old. I have younger sisters and they would let me do their hair but I only knew how to do ponytails so that’s the only thing I did on them. I practiced on my dolls for 3 years before I actually braided someone’s hair.

I could braid to the scalp but not individual braids. My step-sister had a friend that taught me how to attach braiding hair to someone’s head and that was when I started doing other people’s hair. My first client was actually my sister. I did individual braids and it took me about a week. After that, I started doing my sister’s and neighbor’s daughter’s hair. Faithfully.

She would come every two weeks and her mom would pay me. I started going over to my friend’s house and her mom did braids. We would help her finish her client’s hair. Later a mentor from my church, her name was Erica. She gave me a babysitting job and she realized I could braid hair and she asked me to help her with her clients. I had gotten so good that we would both do equal amounts of work and so I would get half the pay.

Eventually, I gained my own clientele thanks to her. Not purposely but I had clients coming to me asking how much I charged by myself. So here I am a Junior in high school building my clientele. I started doing hair after school and on the weekends to make extra money.

Mostly close friends and family. I had a full schedule with playing sports, school, and trying to make money. This lasted until college when I still juggled school and hair. But now, I wanted a job. I need a more consistent income. I got the pregnant beginning of my sophomore year in college and I ended up dropping out. I worked more and still did braids part-time.

Eventually, I couldn’t take the job anymore having a nonchalant supervisor was draining so I quit. I talked with my boyfriend at the time and we both agreed that I could support myself if I was doing hair full time, so that’s what I did. That’s when I started working from home. I did that for about 4 years. My clientele had grown so much that I was constantly being booked.

I eventually got tired of being at home and wanted to separate home from work. I begin to petition God and ask him what’s my next move. I’ve never worked in a salon and I was comfortable being able to be home with my kids. But now was different. I was looking around but nowhere really caught my interest or it didn’t feel right in certain places.

One day, a mentor again from my home church reached out and said I should check this up-and-coming salon out and that she thinks it would be a good fit for me. I go to the salon and I like the vibe and energy and the decor. I’m talking with the owner and everything goes well.

I take 3 weeks to think to pray on it and around that time she reached out again and I was ready. This leads me to now. I’ve been at the preservation spa for a little over a year. During this time I’ve been able to expand my business and offer a wide variety of services to males, females, and children.

I’m connected with a variety of people and I am expanding my brand. As I also offer custom crochet clothing items for all and customized jewelry.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Some struggles I’ve faced along the way would definitely have to be self-discipline and learning to manage my money.

Being an entrepreneur and having money come in daily and learning to manage it with everyday expenses is hard, I’ve spent a lot of unnecessary money.

Another thing I’ve struggled with is dealing with being a person who people know but I’m not a popular person and sometimes you have to work harder in order to get the recognition you deserve.

Can you tell our readers more about what you do and what you think sets you apart from others?
I’m known for many different reasons mainly for doing braids. I was one of the few people in the St. Louis area that could do Senegalese Twist when they became popular.

I’m also well known for creating crochet clothing I can create anything with a ball of yarn and a needle. One of my proudest moments was creating a very challenging Frozen Princess dress for my daughter’s 4th birthday. It all came together and it ended up being one of the most creative items I’ve made.

I’m becoming more known for being an all-around creative. I’ve introduced custom jewelry to my brand as well.

Is there something surprising that you feel even people who know you might not know about?
I’ve been doing poetry my whole life. Which now is transitioning me into rap. So now, I’m learning to rap and I got bars.

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1 Comment

  1. Devon Davis

    July 26, 2022 at 3:22 pm

    Awesome job

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