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Rising Stars: Meet Jai Primer

Today we’d like to introduce you to Jai Primer.

Hi Jai, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I’ve enjoyed baking for as long as I can remember. Some of my favorite times as a kid were when my mom let me help her bake cakes, usually German chocolate, in the kitchen! As I’ve gotten older, I’ve gone through various phases, but baking has remained a constant. Baking has become my stress reliever and true passion, and I wanted to share that passion with others.

The Tea & Cakes emerged as that passion project. It became a platform where I could share recipes, talk about new restaurants, and really connect with others about food. Being an avid baker and often having too many sweets to eat alone, it soon became a way for me to offer my creations to the St. Louis area. It has blossomed in ways that I could have never imagined, and I am excited to see where it goes in the future.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Almost nothing worth having comes easy and that includes The Tea & Cakes. It has been a struggle keeping up and staying consistent despite my other school and work commitments. Covid was an opportunity to bake and connect through social media more, but it also became a difficult environment to find inspiration and positivity. I’ve gotten through it and found my groove, but it isn’t easy!

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I bake! I love to try out new recipes and flavor combos, but I would say I’m known for my cakes and cupcakes. Recently, I’ve been pushing past the traditional and really embracing new and more unique desserts and flavors. St. Louis has an amazing food scene, but I think there is definitely room for a wider variety of dessert options for people to try!

Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
Risk is very subjective, but I think some degree of it is necessary for change and growth. I see myself as just a moderate risk-taker! I’ve gone out on a limb and started my own business before, and that is definitely daunting. In my opinion, the risk always pays off, even if it isn’t in the way you originally planned. Even in times of failure, there’s a lesson. I think everyone should take some risks sometimes because you’re guaranteed to learn something from it.


  • 6 inch Cakes $35+
  • Cupcakes 6 for $18+ 12 for $30+

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