To Top

Rising Stars: Meet LaTonya Williams

Today we’d like to introduce you to LaTonya Williams.

Hi LaTonya, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
The Christmas holiday season is a time for joy, celebrations, and fun. A couple of years ago, during Christmas instead of holiday cheer, I found myself crying often, getting easily annoyed, and quick to snap at those around me.

I was dealing with recurring bouts of grief and decided this would be the year that I received professional help. A few weeks later, I walked into the therapist’s office armed with a list of questions.

I wanted to understand why I was still experiencing so much grief during the holiday season even though it had been more than 25 years since my mom passed away.

This was my first visit with a therapist so my expectations were based on TV shows and movies. I was surprised that we spent the first few sessions talking about self-care. I was pretty annoyed because I wanted to talk about grief. After explaining my feelings to the therapist she explained why it was so important for me to learn how to use self-care as a way to cope with grief and other issues.

This was my ah-ha moment.

With my new understanding of the value of self-care, I started talking to other women in my circle. I discovered that I wasn’t alone – many other women that I talked to had a similar story. There was a common theme in these conversations – women were taking care of their families, running businesses, killing at work, volunteering at church or in the community, and so much more.

These women were taking care of everyone else but themselves. They were stressed, overwhelmed, and on the brink of burnout.

I started thinking about how I could help myself and other women make time to prioritize self-care as a way to beat the feelings of overwhelm and reduce stress. I also knew that I had to find a way for self-care to be simple. My life is full and if self-care is complicated and time-consuming it’s less likely to happen. That’s how Renew Box started.

Renew Box is self-care made simple. It’s a curated selection of 6-10 lifestyle and wellness products, 20+ self-care activities and challenges, plus a private community of women on a self-care journey.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
A few months into the planning of Renew Box, the Covid pandemic was in full effect and we were quarantined. There was no shortage of conversations about creating side hustles and becoming an entrepreneur. The social media experts talked about the freedom, the abundance of customers, and their ever-growing bank accounts.

But, there was a lot that these experts never shared. Creating a business is not as glamorous as it seems. Running a business – especially while you have a full-time job is no walk in the park. There’s the technology, the product research, the marketing, and let’s not even talk about the accounting.

I started this business because I wanted to help women prioritize their self-care and not feel guilty about it. Learning about paid marketing vs. organic marketing, calculating sales tax, and researching shipping methods were not on my radar. There’s so much to learn that it’s easy to become overwhelmed and stressed out.

Even though running this business can be challenging, there are so many moments that bring me joy. Getting messages about favorite products, hearing ladies talk about how they’re using the products to achieve their goals, and seeing the ladies encourage each other in our private community makes it all worth it!

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?

During conversations with the women in my circles I realized that self-care isn’t always about the fun stuff like pampering and vacations.

Sometimes it’s about the hard stuff – creating a budget, healing old wounds, or seeing a physician. Self-care is much more than manicures and pedicures and I want to help women address their self-care holistically.
Through Renew Box, I help women get familiar with 5 types of self-care: Spiritual, physical, intellectual, emotional, and social. Four times a year we create a new Renew Box. Each Renew Box includes unique lifestyle and wellness products plus a self-care planner with more than 20 activities and challenges to help women experience self-care moments throughout each season.

Do you have any advice for those looking to network or find a mentor?
I’m a big advocate for mentoring in the corporate and entrepreneurial spaces.

Finding a community of subscription box owners has been instrumental in my success. I’ve learned so much from these owners. They understand the nuance of the subscription box industry and share relevant best practices.

I’ve also found it very helpful to invest in training that’s specific to the subscription box industry.


  • Renew Box is a seasonal subscription box that’s delivered 4 times a year. There are two pricing plans available.
  • Seasonal Plan: $52.99 Billed Each Season
  • Annual Plan: $49.75 >> $199 Billed Once Per Year

Contact Info:

Suggest a Story: VoyageSTL is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in Local Stories