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Rising Stars: Meet Tasha thurmond of ellisville

Today we’d like to introduce you to Tasha thurmond.

Hi Tasha, so excited to have you with us today. What can you tell us about your story?

The concept for Salon Elite was conceived when Tasha Thurmond and Carlie Beran knew they could do more and be more. Opened in 2020, Salon Elite has gone back to the basics and is offering women an old-school beauty shop vibe. They feel that artists — and women in general — deserve to know their self-worth. It’s a comfortable experience with a focus on fashion, confidence and hair where clients and artists can chat, relax and feel valued.

Carlie and Tasha met at a large corporate salon while Tasha was an educator and Carlie was her associate. Through circumstances at their former employer, they were forced to change. Instead of settling for a small step, they pushed for something greater, which prompted them to open Salon Elite. They have goals of opening multiple locations throughout the region where other artists can feel valued and grow.

Tasha grew up in a rural, poverty-stricken community with an interest in fashion and Hollywood. Through the path of cosmetology, she was able to overcome many obstacles to become involved in that world. Carlie has always had a love for beauty, hair restoration and making people feel better. Cosmetology became the perfect intersection of those passions.

Through their time working together and being business partners, the two have developed a great working relationship. Their natural rhythm has led to their success and ability to support their team.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?

Struggles we’ve faced Tasha and Carlie opened Salon Elite two short weeks before the shutdown due to COVID-19. It was a time of uncertainty in countless ways, but Tasha and Carlie knew they couldn’t give up on their dream. They adapted, stayed strong and confident. They knew that they had come too far and worked too hard to turn back now.

It was a shock. For a moment, they felt like their dream was threatened and wondered what they were going to do, but they quickly recognized as business owners that they had to adapt. They offered color kits and products to their clients, becoming more of a retail location during the shutdown.

Carlie and Tasha’s teamwork and rhythm became a key factor as they worked through this struggle. When one would start to feel the negativity take over, the other would lift them back up. They continued to push forward.

When Salon Elite reopened, they felt like they gave their clients a safe space and thrived because of it. While uncertainty still loomed, it was fulfilling to be able to provide the simple pleasure of a quality haircut to clients. As the country is starting to come out of this crisis, Carlie and Tasha have been able to look back and celebrate their victory and be proud of their success.

Note to women pursuing their dreams: It won’t be easy and not everyone will celebrate your victories, but stay the stay the course, believe in your dream and you will thrive.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?

The team specializes in fine thin hair restoration and hair extensions. We strive to offer a space where guests feel comfortable talking about their hair concerns and confident our experts will create a plan to address their needs.

How do you think about happiness?

What makes us happy At the core, Tasha and Carlie are artists. Being able to have their art create confidence in women so that they too feel they can achieve their dream and take on anything is a wonderful thing. That’s the happiness — being able to see their clients smile, see the confidence that they have and the trust they have in the artists.

The experience is mutually beneficial. It helps with Tasha and Carlie’s confidence as well knowing that they’re helping someone, knowing that their art could’ve just changed someone’s outlook on life. The fact that the client’s experience in Salon Elite put a smile on their face is it’s own reward. It’s how you feel when you’re at a good party. It feels good to make small changes in someone’s life and to be women helping women.

They’re using their creativity to make wearable art. As artists, it’s not much different than when a painter looks at a canvas. It’s almost like a painter who’s always painting commissions.

But, it’s not all about being behind the chair. It is their goal as business owners to grow the business and help their fellow artists grow. Carlie and Tasha want to see their fellow artists thrive and to give them the tools necessary to do so. They want every artist at Salon Elite to feel confident and feel respected in the industry.

Tasha and Carlie are entrepreneurs and this won’t be their last stop. Their great rhythm and larger vision intend to take them far.

Contact Info:

  • Email: thesalonelite@gmail.com
  • Website: thesalonelite.com
  • Instagram: elitehairartist
  • Facebook: Salon Elite
  • Other: 636-445-4467

Image Credits
kristen sullivan we have release

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