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Rising Stars: Meet Theresa Allen

Today we’d like to introduce you to Theresa Allen.

Hi Theresa, please kick things off for us with an introduction to yourself and your story.
I have always been interested in clothes and after working in the fashion industry with other St. Louis businesses I loved the idea of having a store that holds clothing I love. I found that I kept wanting to start an online store for a long time so I eventually just jumped head first and started one. It hasn’t been a perfect journey but I will never have that what if!

We all face challenges, but looking back would you describe it as a relatively smooth road?
I would say getting started wasn’t hard, since I was familiar with the business I knew exactly where to look for what. Some of the struggles have been keeping up with social media, finding places to pop up and learning about what my customers will actually buy.

Appreciate you sharing that. What else should we know about what you do?
I work full time here in St. Louis in the fashion industry. Currently, I work in demand which keeps me busy all day.

Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
My friend Emily really helped with my social media in the beginning and helped talk through some decisions with me. My mom is always helping with receiving my inventory and helping me find places to pop up. Then my Fiancé, Matt, helps me load and take down pop up shops which is a huge help after a long day.


  • $30-80

Contact Info:

  • Email:
  • Website:
  • Instagram: Shopohdarling

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