Today we’d like to introduce you to Spring Tyme.
Hi Spring , it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
My story really starts in Alabama, where I was born and mostly raised. Growing up there shaped a lot of who I am — my creativity, my appreciation for culture, community, music, and the importance of staying connected to where you come from. Alabama gave me my foundation, but I always felt like there was more for me to explore and create.
Eventually, I made the move to Indiana, where I spent more than ten years. That chapter of my life was incredibly important because it allowed me to grow both personally and professionally. Living in the Midwest gave me a different perspective and helped me understand the people, the culture, and the creative energy that exists here. Over time, I realized that the Midwest wasn’t just somewhere I lived — it became a major part of the audience and community I wanted to serve.
My journey has always been centered around creativity and finding different ways to express it. My work has grown across music, entertainment, content creation, and holistic nutrition, and while those may seem like different spaces, to me they all connect. They are all about lifestyle, self-expression, wellness, culture, and helping people experience life in a more intentional way.
That vision eventually led me to build Primavera Co. Primavera represents growth, renewal, creativity, and stepping into a new season of life. I wanted to create something that could exist beyond just one product or one industry — a brand that could bring together the different things I’m passionate about while creating a genuine connection with the people I’m trying to reach.
One of the expressions of that vision is Primavera x Spring, my clothing line. Fashion has always been another way for me to communicate identity and culture without necessarily having to say anything. With Primavera x Spring, I wanted to create clothing that feels connected to the energy of a new season — pieces that represent confidence, individuality, movement, and growth.
I relocated to St. Louis, Missouri, 4 years ago, which feels like another important chapter in the story. I’m excited about being in a new city while still remaining deeply connected to the Midwest. I’ve learned that moving doesn’t mean leaving your roots behind. If anything, every place I’ve lived has added another layer to who I am and what I’m building.
Today, I see myself as a creative and entrepreneur who is bringing all of those experiences together. Whether I’m working in music and entertainment, creating content, exploring holistic nutrition, or developing Primavera Co. and Primavera x Spring, the goal is the same: to create things that feel authentic, inspire people, and connect with a community.
I’m especially interested in building within the Midwest because I believe there is so much talent, culture, creativity, and untapped potential here. I want my brands to reflect that. My story is still being written, but I think the most exciting part is that I’m no longer just trying to figure out where I fit — I’m building spaces where I can bring all of my interests, experiences, and creativity together.
We all face challenges, but looking back would you describe it as a relatively smooth road?
No, it definitely has not been a smooth road. There have been a lot of moments where I had to keep going even when I honestly didn’t know how things were going to work out.
One of the biggest challenges has been being a single mother while also trying to build a life and businesses of my own. I’ve had to make major decisions not just for myself, but for my children. I’ve moved to places where I didn’t have family around me or a built-in support system, so there were times when I had to figure things out completely on my own. That can be incredibly challenging, especially when you’re trying to pursue something entrepreneurial and creative at the same time.
I’ve also experienced homelessness and financial hardship. There have been periods where I was trying to support myself and my children while simultaneously investing money, time, and energy back into my businesses. When you’re building something from the ground up, there are moments when you have to choose between taking care of what’s immediately in front of you and continuing to invest in the vision you have for your future. I’ve had to make some very difficult choices and sacrifices along the way.
Another challenge has been working in entertainment and content creation because people often assume that what they see on social media is the full picture. Social media can make someone’s life look effortless. You might see the finished product, the event, the photos, the clothing, the content, or the success, but you don’t see everything that happened behind the scenes to get there. You don’t see the sacrifices, the setbacks, the financial struggles, the late nights, the uncertainty, or the moments when you’re questioning whether you should keep going.
For me, entrepreneurship has required a level of belief in myself that I’ve never had to have before. Honestly, the biggest risk I’ve ever taken has been on myself. I’ve invested in my ideas, my businesses, my creativity, and my future even during times when I didn’t have a guarantee that any of it would work out.
And that’s probably the biggest lesson I’ve learned: sometimes you have to believe in yourself before there’s any evidence that other people should believe in you.
It’s been challenging, but I never want to stop. No matter how hard it gets, I don’t want to give up on what I’m building or on the person I’m becoming. I’ve learned that struggle doesn’t necessarily mean you’re on the wrong path. Sometimes the struggle is what gives the journey meaning.
I think that’s why the wins mean so much more to me. When you’ve experienced the lowest moments, every step forward feels different. Every opportunity, every accomplishment, every new chapter with Primavera Co. and Primavera x Spring carries the weight of everything it took to get there.
So no, it hasn’t been a smooth road — but I wouldn’t trade the journey. The struggle is part of what makes everything I’m building worth it.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
My work is really about creating experiences and building community through creativity. I specialize in music, entertainment, content creation, holistic nutrition, and entrepreneurship, but I think the common thread between all of those things is my desire to bring people together and create something that feels meaningful.
One of the things I’m most passionate about is producing my own events, especially The Spring Tyme Experience. I created it as a way to bring together different parts of what I do — my music, my product lines, fashion, and sometimes even food through catering — and turn all of those elements into one experience that people in my community can actually participate in.
For me, it’s not just about putting on an event and having people show up. I want people to feel like they’re a part of something. I want local creatives, artists, musicians, entrepreneurs, chefs, designers, and other talented people to have opportunities to showcase what they do. I believe there is so much talent in the Midwest, and sometimes people just need the right platform, resources, or person willing to create the opportunity.
That’s also why I spend time writing grants and looking for different ways to bring funding into my community. Being able to find resources that allow me to continue creating events and opportunities for local creatives is extremely important to me. I’m not interested in building something that only benefits me. I want to create spaces where other people can grow too.
I’m probably most proud of the fact that I’ve been able to take my different passions and turn them into something bigger than myself. Music, fashion, food, wellness, entertainment, and content creation might all look like separate things from the outside, but I’ve found a way to connect them through my events and my brands.
What sets me apart is my willingness to stay humble and understand that life has many different sides. I’ve experienced the highs, but I’ve also experienced the lows, and I think both have shaped the way I approach my work. I don’t take success for granted, and I don’t allow difficult seasons to define me either. I try to maintain balance and appreciate every part of the journey.
I’m also someone who genuinely enjoys encouraging the people around me. I want to see the people around me win. At the same time, I intentionally surround myself with people who motivate me, challenge me, and remind me to keep going. I don’t believe you have to build alone, and I don’t believe success should make you feel like you’re above anyone else.
Ultimately, I want my work to leave people feeling inspired. Whether someone comes to The Spring Tyme Experience, wears something from Primavera x Spring, connects with my content, experiences my food, listens to my music, or simply has a conversation with me, I want them to walk away feeling like they were part of something positive.
That’s what I’m building — not just brands or events, but experiences, opportunities, and community.
Is there something surprising that you feel even people who know you might not know about?
Something that people may not know about me is that I’ve had my own battles with mental health, and that has been a major part of my personal journey.
I experienced my first major breakdown while I was in college and pregnant with my first daughter. I was young, trying to navigate school, pregnancy, becoming a mother, and everything else that came with that stage of my life. At the time, I didn’t necessarily have the language or understanding to explain what I was experiencing. For a long period of time, I felt like no one really understood me.
I’ve also struggled with stability in different areas of my life, both mentally and financially. When you’re trying to build a career, raise children, create businesses, and figure yourself out at the same time, it can become overwhelming. There have been seasons where I had to work through things internally while still showing up for everyone else.
Because I’m in entertainment and content creation, I think there’s sometimes an assumption that I’m always confident, motivated, or have everything figured out. The reality is that I’m human, and there have been moments when I’ve struggled just to find my balance.
One thing I’ve learned, though, is how to take some of that energy and turn it into creativity. Music became one of my outlets. Instead of allowing everything I was feeling to stay inside, I learned how to express it through music, creativity, and eventually through the work I’m building.
That experience also made me realize that creatives need spaces where they can be honest about what they’re going through. There can be a lot of pressure in entertainment to always appear successful, happy, productive, and put together. But behind the content, the performances, the businesses, and the brands are real people dealing with real things.
That’s something I want to change. I want to create open, judgment-free spaces where creatives can talk about mental health, instability, pressure, and the things we don’t always feel comfortable discussing publicly.
I don’t share this part of my story because I want to be defined by it. I share it because I know I’m not the only one. If anything, those experiences have helped me become more compassionate, more self-aware, and more intentional about the type of community I want to create.
My struggles have become part of my creativity, but they don’t define me. They’ve taught me how to keep creating, keep growing, and keep making room for other people to be honest about their own journeys too.
Contact Info:
- Instagram: https://www.instagram.com/itsspringtyme/?hl=en
- Facebook: https://www.facebook.com/itsspringtyme/
- Youtube: https://www.youtube.com/@itsspringtyme
- Soundcloud: https://soundcloud.com/itsspringtyme
