Today we’d like to introduce you to Kalief Francis.
Hi Kalief, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
It all began during COVID as a Facebook group aimed at uplifting women during an unprecedented time. In April 2021, my wife stepped out of her comfort zone to turn her passion for fashion and her business background into something truly empowering. She wanted to build a brand that helps women feel confident, stylish, and sexy without feeling overly revealing—all without breaking the bank.
That vision is where the name Big Sisters /Sisterhood comes from. When you shop with us, it feels like borrowing from your big sister’s closet: approachable, trendy, and supportive. As a new brand, we dare to be different because we genuinely care about the women we serve.
Over time, what started as my wife’s dream transitioned into a family journey. We wanted our children to see firsthand that you can accomplish anything with hard work and dedication. When my wife began facing health complications, I stepped in as the manager to protect her vision and run daily operations. Continuing to support her dream as a devoted husband has made this business more than just a brand—it is our family’s legacy.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Not at all, but every hurdle has made us stronger. Because we are completely self-funded, marketing and advertising have been our biggest hurdles. Navigating the constantly evolving world of SEO and keyword visibility has also been a continuous learning curve.
Most importantly, earning customer trust as a smaller, growing business is a hurdle we run every day. We don’t take a single customer for granted. Despite these challenges, we are incredibly proud of how far we’ve come and that we’ve built a resilient business that has been thriving since April 2021.
We’ve been impressed with Big Sisters/Sisterhood LLC, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Big Sisters/Sisterhood LLC is an online women’s clothing store dedicated to delivering high-quality, empowering fashion and accessories at accessible prices. We set ourselves apart by centering our entire operation around four core values: Empowerment, Integrity, Compassion, and Family.
Here is what truly distinguishes us from other small brands:
Purpose-Driven Giving: We believe in being a blessing to others. From hosting annual school supply giveaways for children in need to committing 10% of our quarterly sales to non-profits that uplift women, giving back is embedded in everything we do.
Customer-First Care & Integrity: We make shopping completely risk-free through Try Before You Buy, extended return windows, and a price-match guarantee—proving that customer satisfaction matters more to us than a single transaction.
Accessible & Inclusive Fashion: We partner with flexible payment platforms like Affirm, Klarna, and Zip so every woman can step into stylish apparel and curated accessories without financial strain.
Empowered Community: We do not just sell outfits; we create a space where every customer feels supported, confident, and treated like family.
For us, fashion is simply the medium—putting people first, living out our values, and standing as a true sisterhood is the real mission.
We all have a different way of looking at and defining success. How do you define success?
At this stage, success means reaching full operational sustainability—building a business that thrives on its own merit without requiring personal capital. But for us, true success extends far beyond the financial balance sheet.
It means staying rooted in Chesterfield while continuing to serve and connect with our customers globally, proving that a local, family-owned business can make a worldwide impact. It means knowing that every woman who shops with us feels genuinely valued, confident, and supported—because when you shop with us, you aren’t just a customer; you are family, and we never take that trust for granted.
Ultimately, success is showing our children that with dedication, faith, and resilience, you can build something meaningful from the ground up, give back endlessly to the community, and create a legacy that lifts others up.
Welcome to the sisterhood—where you are always family.
Pricing:
- Nothing cost more than $100
- Price match policy
- Competative pricing
Contact Info:
- Website: https://www.bigsistersisterhood.com
- Facebook: https://facebook.com/shopbigsisterhood
